Tell us about yourself and your background
My name is Mari Moisio, born and raised in Tampere, Finland, and my path into business, sustainability and leadership has never been a straight but through different routes and experiences. I am a person who believes that a sustainable future is created through actions, cooperation and bold decisions.
I built my education and career at the same time, largely out of necessity and working in parallel was the only option. Looking back, that has shaped the way i work today, connect theory directly to practice. Educating myself is one of the most important things for me still today.
My working life taught me the value of work, practical implementation, understanding organizations in every level, and how every job builds the foundation for the next step. Roles in finance-and HR-, change management, sustainability and administration, including management team and board work, introduced me to the full structure of organizations: how decisions are made, where capability is created and where systems leak. That is also where the desire to change things and build a sustainable future was sparked. My focus has been on understanding how systems actually function -financially, administratively and humanly. And when sustainability and ESG regulation entered working life, I saw more than reporting obligations. I saw the potential for impact: how companies can truly make decisions that change behaviour, markets and ultimately society. That perspective has followed me throughout my career and ultimately led to the creation of GloESDE.
My educational background began with vocational studies in textiles, business and communications, and later completed additional studies in financial administration. From there, I pursued both Bachelor’s and Master’s degrees in Administrative Sciences at the University of Tampere (Finland), focusing on public financial management, governance, auditing,leadership and social psychology. My academic research explored sustainability reporting in public-sector hybrid organizations and internal auditing within the City of Tampere.
Later, I deepened my expertise through studies in sustainability development management, circular economy, ESG leadership, and most recently digital financial management and ESG reporting. I have also expanded my technical skillset through data analytics, programming, cloud services, cybersecurity and AI-related studies.
This combination allows me to see sustainability not as a separate topic, but as something that lives at the intersection of governance, finance, technology and people.
My career has shown that genuine impact is created when the perspective is both practical and future focused. This belief is what GloESDE stands on – and what I carry proudly into every project and partnership.
Tell us more about GloESDE Oy and what it does?
GloESDE comes from “Global Exchange of Sustainability Development Experties”.
Company was founded at the end of 2024 to combine decades of business and financial expertise, ESG frameworks, regulation and rapidly evolving technologies, including also non-profit projects that are done via auxialiary business names – creating larger ecosystem that creates change in all levels.
We help companies understand what sustainability truly means – from the perspectives of data, people and strategy. As our slogan says: Guiding Change – Building Tomorrow – the desire to build better, more responsible and fairer business and global existence – as much through people as through numbers.
We also operate under the auxiliary business name “Pulse of Oneness,” which is a platform under development with the aim of promoting the wellbeing, inclusion and positive societal change of communities and individuals by creating spaces for dialogue, research and communal activity. This operates alongside GloESDE’s work and highlights how research-based, participatory dialogue and human interaction can increase resilience, empathy and shared understanding between people from different backgrounds. We create global wellbeing projects that focus especially on helping vulnerable groups such as young people and women in different regions of the world, and encourages participation in shared influence and the building of inclusive and sustainable communities.
Our second auxiliary business name is “GSAi Nexus”, which develops mission-driven educational programs intended to generate social, economic and ecological impact. Our work is based on the idea that knowledge, learning and timely support can help shape societies towards a more sustainable and just direction.
What makes your approach unique?
What makes our approach unique is the way we connect three dimensions that are usually treated separately: business, humanity and education. Instead of addressing them as parallel themes, we integrate them into a single, coherent engine for sustainable change.
At the core of this approach is GloESDE. We work at the intersection of ESG and regulatory frameworks, business and financial strategy, and data combined with emerging AI technologies. This allows organizations to comply with growing regulatory requirements and to strengthen their competitiveness and resilience during the transition. We are building systems that last, by integrating culture and technology and help organizations turn compliance into value creation, rather than seeing it as a cost or constraint.
Equally important is the human side of transformation, which is addressed through Pulse of Oneness. This part of our work ensures that sustainability is grounded in human wellbeing, inclusion, equality and community resilience. It is built on shared dialogue and listening, because no system truly transforms unless the people within it transform as well. We deliberately move beyond viewing sustainability purely through carbon metrics and numerical targets. For us, it is also about dignity, belonging, empowerment and shared meaning. These human foundations are what determine whether change is accepted, sustained and carried forward.
The third dimension of our approach is GSAi Nexus, which focuses on investing in the next generation of impact. Through mission-driven education and global initiatives, we work to prevent exclusion before it starts, strengthen skills and regional competitiveness, educate young people and women about sustainability, protect nature and oceans, and build bridges across countries and cultures. We create change actively through education, capacity building and international cooperation.
What is your methodology?
Our approach brings together systems thinking, human insight and data-driven learning into one unified model that turns sustainability from an abstract ambition into real-world performance.
Everything begins with understanding (1.) reality as it is, not as we assume it to be. We map an organization’s current ESG and regulatory position, including relevant frameworks and compliance requirements, examine organizational culture and values. We meet the stakeholder expectations, alongside risks, gaps and opportunities – creating truthful baseline that reflects how the organization actually functions today.
Alignment (2.). Insights are translated into a shared direction that can be recognize and commit to. Purpose and value logic are clarified so that sustainability is linked to why the organization exists and how it creates value. Business strategy is aligned with ESG objectives and attention is paid to cultural touchpoints and leadership behaviours that either enable or block change. Community and ecosystem partners are also brought into the picture.
Transformation (3.). Sustainability is translated into practical and scalable solutions. Governance and management models are designed/refined to support responsible decision-making. Tools, data flows and reporting systems are implemented so that information supports action. AI-enabled insights and decision-support mechanisms are introduced where they add real value, helping leaders navigate complexity with greater clarity and knowledge. Systems only function when people know how to use them.
Empowerment (4.) is what allows this change to grow beyond the immediate organization. Through education, co-creation and youth and women-focused programs, we work to prevent exclusion before it takes root, build individual and collective resilience, empower next-generation leaders and strengthen regional as well as global opportunity networks. This is the phase where future talent and long-term capacity are intentionally developed. Here, GSAi Nexus and Pulse of Oneness play a critical role by amplifying GloESDE’s impact through education, human development and community-level engagement.
Finally, sustainability is sustained (5.) through continuous learning. We support organizations in measuring what truly matters, surfacing meaningful insights from data and building feedback loops that encourage reflection and improvement. Learning cultures are strengthened so that adaptation becomes a natural part of operations.
What are your current focus points?
Our current focus reflects both where we are as an organization and what the world around us is demanding right now. We are still in a development phase, which means that partnership is essential. We are actively looking for investors, funders, strategic partners and like-minded innovators who are interested not only in growth, but in building something that lasts.
At the core of our work is a scalable business model. We deliberately build repeatable structures across consulting, education and ecosystem development so that our activities can expand into new regions and sectors without disproportionate cost growth.
Our focus areas are also grounded in verified need and clear market fit. We operate in fields where demand is already established and accelerating. These are not speculative markets; they are driven by regulation, global megatrends and direct customer demand across sectors. This provides a strong foundation for both relevance and long-term viability.
A defining feature of our approach is the alignment between impact and revenue. Our business lines generate commercial income through consulting and capability services, while at the same time creating long-term value through education and training programs. In parallel, they produce measurable societal impact. This alignment is critical for building a model that can scale without compromising its mission.
Leadership. The company is led by a founder with cross-sector experience spanning the public sector, private companies and NGOs. This is combined with deep regulatory and ESG expertise, lived experience of change, resilience and inclusion, and strong international network. For investors and partners, this means execution capability paired with clear purpose alignment.
Our work is intentionally data-driven and evidence-based. We integrate data systems, analytics, monitoring and reporting tools, and research partnerships into our operations. This allows us to move sustainability from abstract ambition to measurable performance. Decisions are informed by evidence, and progress can be tracked transparently over time.
We also see strong competitive advantage in integration. We unite consultancy, education or social impact programming. By combining strategic advisory work, human and educational development, and ecosystem-level impact, we multiply value and increase defensibility. This integrated model is significantly harder to replicate than single-focus offerings.
Technology-enabled growth is another key focus. Through GSAi Nexus and GloESDE, we apply AI, data models and digital learning solutions to our work. Parts of delivery can be automated, and scalable digital products and learning ecosystems are being prepared. Technology is not a side tool for us; it is a force multiplier that supports scale, consistency and learning.
Measurability. We track success through clear indicators such as ESG maturity uplift, compliance readiness, capability growth, wellbeing and resilience metrics, reduced exclusion risk and the reach of youth education initiatives. This ensures that investors and funders can see tangible outcomes rather than rely on promises alone.
Our focus also includes building and leveraging global partnerships and market access. These partnerships accelerate expansion, reduce entry risks and create shared value across regions.
Ethical integrity & ESG alignment. We are aligned with different sustainability frameworks and standards, the SDG, social equity objectives and human rights principles. Increasingly, funders and investors require this level of alignment, and we choose to lead with it rather than treat it as a compliance exercise.
We aim to produce tangible results within months, build systems that evolve over years and invest in future talent development that spans decades.
As a female founder, how are you redefining the industry?
I am redefining this field by bringing together three worlds that traditionally operate apart- business strategy, human wellbeing and future-oriented education- and placing a youth & woman’s lives, systemic perspective at the center of transformation. I lead from purpose and values, not obligation I build bridges instead of silos. I insist that sustainability is human. And I invest in the next generation while building solutions for today.
Where can readers find out more?
Our website: www.gloesde.com
You find also links to our publications on from our website.
And because of ongoing project works – we have not publicly post everything, so contact us directly:
