Canadian-based NCRi, the well-established Customer Experience Management (CXM) services Provider and Global Contact Center Operator, has acquired Ascentia Services, LLC, based in Dubai, UAE, and will be merging its contact center operations in Dubai, UAE; Delhi, India; Pune, India; and Manama, Bahrain, which will now operate under the brand name NCRi Ascentia. With this transaction, NCRi International now operates 12 Customer Experience Contact Centers across the world in the North America, LATAM, MENA, and APAC sectors.
NCRi CEO and Founder Asif Mirza will stay on as CEO of NCRi Global. Ascentia CEO and founder Nitha Joseph will assume the new role of Global Chief Visionary Officer.
“Today’s announcement is another remarkable milestone for both companies’ growth journey. Our new expanded footprint will provide more options to our valued clients and help attract new marquee brands seeking domestic, nearshore and/or offshore BPO and contact center solutions. Moreover, the geographic variety offers many pricing options and the security afforded by the natural bolstering of Business Continuity options created via this kind of expansion. We are pleased to welcome Ascentia Services employees and customers into our NCRi family,” said Asif Mirza, CEO and Founder of NCRi.
This merger adds many Fortune 500 names to the NCRi client portfolio along with new in-house subject matter expertise in multiple industry verticals. The blend of locations and expertise makes for a formidable new organization well-poised for continued global growth.
“The cultural alignment and core business values of the two organizations are an excellent fit. Our vision for the future is bright, and we are confident in our ability to deliver unique CX insight and extraordinary service to our clients. This partnership is also expected to result in greater efficiencies and significantly increase our market share,” said Nitha Joseph, Global Chief Visionary Officer.