Unity Business Exhibition debuts in Dubai; Anishkaa Gehani addresses on the importance of PR in the new normal

·        The one-day event was attended by 300 plus business entrepreneurs, featured 30 plus business exhibitors and had over 7 keynote speakers

·        Event Partners Yardstick Marketing Management participated among other industry stalwarts to addresses common business challenges and explore synergies

Dubai, United Arab Emirates, March 31st, 2021: Limitless Ideas, the organisers of Unity Business Exhibition successfully hosts its 1st edition at Radisson Blu, Canal View, Business Bay. A one-day exhibition and networking event was attended by over 300 plus various B2B and B2C business entrepreneurs. 

The event was strategically divided into speaking engagements and business networking opportunities. Keynote was addressed by Lalit Kumar, Creative Director of Limitless Ideas.  Over 7 keynote speakers covered various topics relevant to current times such as Public Relations, Digital Marketing, Robotics, Health & Wellness and Consumer Behavior.

Ms. Anishkaa Gehani, Founder and CEO of Yardstick Marketing Management was the first speaker of the day to talk about positives of PR, highlighting the importance of PR and the art of storytelling.  She spoke on the significance of PR in the new normal and how brand building and brand awareness are two of the main key roles of PR which plays an important part in building Brand Equity.  At the exhibition Anishkaa also showcased some of her recent client case studies that exhibit how her innovative and strategic PR campaigns have been successful in garnering stellar results for her


Followed by her talk, Dr. Ameya Ghanekar, Chief Learning Office and Founder – Orange Zebra unveiled his book 23 ½ Beds at the event. The book is based on a 28-year-old orthodox Indian Professor Dr. Omkar Kulkarni living a very mediocre life for years. An intense telepathic conversation with his student (Unknown to him) changes his approach towards life drastically.

Post the book launch, Dr. Anil Sureen, Life Coach, Business Mentor, NLP Trainer spoke on the magic of Neuro Linguistic Programming (NLP) and how a psychological approach that involves analyzing strategies used by successful individuals and how to apply them to reach a personal goal.

The next speaking forum was led by Ms. Rupa Jha, CEO of Black Swan who highlighted the Ease of Doing Business in UAE and Oman and how can one set up their business in UAE and Oman. 

 Digitalization was the core focus of the event and Mr. Bala Krish. Director at ENH Media Communications LLC addressed the audience on Power of Digital Media and How can digital tools transform our business.

Lalit Kumar, Creative Director , Limitless Ideas,  “The sole purpose of organizing this event was to bring everyone together, to grow together. With last year being a challenge for most businesses, Unity Exhibition aimed at providing participants and visitors the opportunity to explore collaborations and pivot partnerships and strategies.  We aim to conduct more of these events in the future to bring everyone together under one roof”.

In the second half of the event, Mr. Sanjeev KrishnaFounder, Director for Sanjeev Krishna Yoga spoke on the Importance of Yogistic Lifestyle and how one can learn the principles of health and wellness management principles of health and wellness management.

Considering the on-going social distancing norms, Ms. Jaya Bhatia, CEO, Advisor, and Founder of Experthubglobal.com touched upon the topic of Robotics. She spoke on the changing landscape of workplace in future after hiring a robot and the increasing demand for robotics process automation and service robots.

In the end, the event was concluded by an interesting audience engagement session was conducted on Consumer Behavior by Dr. Ameya Ghanekar, Chief Learning Office and Founder – Orange Zebra.

The event was graced by the presence of Mr. Bijay Shah, National Director, BNI UAE.  At Unity Business Exhibition, all the participants, speakers and visitors interacted and learnt about each other business, to find out ways to collaborate and grow together.  This networking

resulted in further bonding and relationship building between all the entrepreneurs.