Owner of AB Fitness Gym announces an exclusive offer this summer. Members will receive full access to the facilities and personalized training guidance
■ What inspired AB Fitness to launch this summer offer in collaboration with Gulf News?
We believe that fitness is not just about the body — it’s about building a healthier, more resilient community. Gulf News shares our commitment to promoting wellness, and this partnership felt like the perfect opportunity to reach more people. Summer is when many tend to slow down, so we wanted to do the opposite: encourage movement, motivation, and momentum.
■ Why offer free 3-month memberships — and why only to the first 100 registrations?
We wanted to give a meaningful push to those who are ready to take the first step. A 3-month membership provides enough time to develop lasting habits. Limiting it to the first 100 registrations adds urgency but also allows us to provide high-quality attention and support to each new member as they begin their journey.
■ Why is the timing — July to September — important for this campaign?
These months are typically associated with vacations, high temperatures, and reduced physical activity. We saw an opportunity to flip that narrative. By offering this programme during summer, we’re helping people stay active and healthy during a time they might otherwise lose momentum.
■ What can new members expect during these three months?
They’ll receive full access to our facilities — including equipment, group classes, and personalized training guidance. More importantly, they’ll be joining a vibrant community that supports one another. We’re not just about workouts; we’re about lasting transformation.
■ How does this initiative align with the larger vision of AB Fitness?
Our vision has always been to create accessible, inclusive wellness spaces where everyone feels empowered. This initiative brings that vision to life by removing a financial barrier and welcoming new people into a culture of health.
■ What message would you like to share with those thinking about joining?
This is your moment. Don’t wait for the “perfect time” — it’s already here. Whether you’re new to fitness or coming back after a break, we’re here to support you every step of the way. Grab this opportunity, and let’s make this summer your healthiest yet.
