MARKETING articles

6 Reasons Why Entrepreneurs Need To Start a Blog

6 Reasons Why Entrepreneurs Need To Start a Blog

When it comes to growing your business as a trainer or speaker, do you prefer to: Knock on doors? OR Open doors? I have read many books on launching a speaking and training business that talk about different types of “cold calling” tactics to find new clients. I was always struggling to apply these tactics,

Marketing That Works!

DEVELOPING MARKETING STRATEGIES FOR YOURSELF AND YOUR BUSINESS Business Cards Let’s begin with the obvious; almost everybody I know that runs a business has a business card of some sort. Most people include basic details on their business card such as business name, email and website, etc. However, many people don’t utilise the back of

Honesty Is The Best Policy

In the era of cut throat competition, it has become more than necessary for all freelancers to market themselves as well as their offerings, which are their expertise or areas of specialization in a very rigorous manner, but the question remains, how? With the emergence of social media and rapid advancements in technology turning the

What’s Your Training USP?

Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise,

Guerrilla Marketing Principles

The term ‘guerrilla marketing’ was first introduced by Jay Conrad Levinson when he wrote a book on this topic and named it ‘Guerrilla Marketing’. It went on to become an international bestseller, with sales of over 20 million copies worldwide. Since then, the term has become widely popular and has been used in many text

Why Smart Marketing Still Needs Simple Storytelling

One of the best pieces of advice that I ever received when looking for start-up investment was, ‘Don’t distract the pitch with more than one product’. When it comes to getting your marketing right as an entrepreneur, the same principle applies, and here’s why. Getting the business up and running, getting user numbers coming in

Should You Have A Sales & Marketing Department?

It is common practice for companies to have marketing and sales departments, but it amazes me how the marketing function and department is considered less major to sales and often is combined with a sister department. Some consider the amalgamation a logistics-related cost strategy. While this may be true in some regard, aren’t we unconsciously

Content Marketing Trends For 2021

You can build consumer trust with a content marketing strategy. All content is aimed not so much at presenting a product or service in a favorable light, but at providing useful information. This is the constant generation of content that is relevant and interesting to users. Unfortunately, business leaders do not always understand that the