In an era of uncertainty, volatility and rapid change, the most dominant brands of the Gulf Region no longer shout the loudest, but listen the closest. Across the Middle East, where digital acceleration and economic transformation intersect with cultural tradition, a new marketing paradigm is emerging grounded in emotional intelligence, empathy and a deep concern […]
Running ads on Google, Facebook, or Instagram sounds straightforward. Set a budget, choose an audience, launch the campaign. But for most small and medium businesses, the reality is far less tidy — and far more expensive. Studies consistently show that a significant portion of digital ad spend produces little to no measurable return. Not because […]
Periods of uncertainty change how people make decisions. Whether due to economic pressure, regional tensions, or disruptions to travel and daily life, consumers are understandably more cautious and selective about where they spend time and money. For businesses in sectors like hospitality, entertainment, and leisure, this can translate into significantly reduced footfall and slower bookings. […]
How did you get started in entrepreneurship? What inspired you to take the leap from corporate life into entrepreneurship? I spent years in corporate observing how slow and expensive innovation can be, but my transition was really driven by a passion to lead on my own terms. I realized that to solve real problems for […]
Ask most small business owners why their marketing isn’t working and they’ll give you the same answer. Budget. More money means more ads. More ads means more eyeballs. More eyeballs means more customers. It sounds right. It isn’t. Budget is the accelerator. But if you haven’t built anything worth accelerating, all you’re doing is arriving […]
For readers new to Heroiks, how would you describe the company in one sentence, and what commercial problem are you solving for brands in 2026? Heroiks was founded in 2005, and today it is one of the leading independent growth strategy and media activation consultancies, operating across Europe and internationally. We support brands end to […]
Bizpreneur ME explores the strategy and the regional consultancy landscape with Ali Raheem Turki, the visionary behind the rising marketing powerhouse, Ejteyaz. Ali, thank you for joining us. To start, could you tell our readers the story behind the name “Ejteyaz”? What was the specific gap in the market you aimed to fill when you […]
Jamie, tell us about yourself and your background Since graduating in marketing, I’ve mainly worked on the agency side, for both smaller independent firms and larger multinational networks, serving a mix of local and global brands. I contribute to the industry as an advisor for the Alliance of Independent Agencies and as forum chair for […]
Tell us about yourself and what it is you currently do I’m an entrepreneur, consultant, and brand builder with a strong focus on marketing, sales, and positioning. My background is rooted in building and scaling brands, especially in environments where visibility, trust, and speed matter. Over the last years, I’ve worked closely with companies, founders, […]
In the Middle East, business opportunities often come through relationships you haven’t built yet. As a newcomer without a local network, your personal brand becomes your most important project. Entering this market means navigating rapid growth, ambition, and evolving cultural codes. Strategies that worked in Europe (or elsewhere) rarely translate one-to-one, especially in relationship-driven places […]
