As businesses navigate an evolving consumer consciousness and heightened expectations for ethical practices, weaving social responsibility into marketing strategies has become not only a moral imperative but also a savvy business move. In the dynamic landscape of marketing, the symbiotic relationship between Social Responsibility, be it Corporate Social Responsibility (CSR), supporting social causes or redesigning […]
Tell us more about what you do? The Loop is a boutique marketing, communications and PR consultancy based in Dubai. We offer a one-stop solution to help clients ‘close the loop’ on their marcomms requirements, including strategy and planning, content creation, brand, PR and media management, media buying, creative design and copywriting. Our focus is […]
A series on mastering thought leadership by Anu Bhatnagar In today’s digital age, the success of a creator entrepreneur hinges not only on their talent but also on their ability to build a strong online presence and establish themselves as experts in their field. With countless platforms and competition at an all-time high, standing out […]
Whether it’s some angel investments to test-run an MVP, or an attempt to close a pre-seed or a seed round, any startup founder finds themselves at a point where they need to raise money. Just like everyone else these days, the investors are online. Genia Xasis, CEO and Co-founder at Berkana.VC, a community for female […]
Tell us about yourself, your background, and your journey to founding Olivia Murphy Marketing? I grew up with a passion for communications, media, and marketing, and was fortunate enough to land an Editor and Brand Manager role shortly after graduating from university in London at a newly launched health and wellbeing brand, which ignited my […]
In an age dominated by social media connectivity, “finfluencers” wield considerable influence in shaping conversations about finances. As the region undergoes digital transformation, these voices play a crucial role for Generation Z (Gen Z), offering foundational investment concepts, cryptocurrency insights, promotional offers, and supplementing financial knowledge. Building on this landscape, recent research from CFA Institute […]
Effective conflict resolution invariably comes down to effective communication. Here are my 6 key principles for resolving conflict. These six principles are core to the principle of respecting the individual and communicating your genuine desire to seek a resolution. Be clear about what you want to achieve. It is unlikely to be enough just to […]
Ever had one of those days? You know, when the phone, the magazines, and your email seem to be constantly clamouring for your attention, and everybody in town is trying to get your time and money? When all you wanted was a trusted supplier to guide you the most relevant solution, preferably without you having […]
By Uday Shankar Kizhepat, Vice President and General Manager- Middle East and Africa Region, WSO2 It is fair to say that in 2022, as with the previous two years, digital investments have driven business outcomes across the GCC. Digital transformation is no longer just something the IT professionals do. Leaders across all functions are paying […]
Kelly Lundberg is one of the most diverse business entrepreneurs to have emerged out of the Middle East. A woman on a mission, Kelly aims to inspire a minimum of 5 people a day to take action; whether that is to follow their dreams or just show up as the best version of themselves. Tell […]
