Effective conflict resolution invariably comes down to effective communication. Here are my 6 key principles for resolving conflict. These six principles are core to the principle of respecting the individual and communicating your genuine desire to seek a resolution. Be clear about what you want to achieve. It is unlikely to be enough just to […]
Ever had one of those days? You know, when the phone, the magazines, and your email seem to be constantly clamouring for your attention, and everybody in town is trying to get your time and money? When all you wanted was a trusted supplier to guide you the most relevant solution, preferably without you having […]
By Uday Shankar Kizhepat, Vice President and General Manager- Middle East and Africa Region, WSO2 It is fair to say that in 2022, as with the previous two years, digital investments have driven business outcomes across the GCC. Digital transformation is no longer just something the IT professionals do. Leaders across all functions are paying […]
Kelly Lundberg is one of the most diverse business entrepreneurs to have emerged out of the Middle East. A woman on a mission, Kelly aims to inspire a minimum of 5 people a day to take action; whether that is to follow their dreams or just show up as the best version of themselves. Tell […]
An entrepreneur is a visionary, a risk taker, and has immense passion for their business idea. But that does not automatically mean that every entrepreneur is a marketer or publicity expert. Can you learn to lead with successful personal branding and a business brand? The good news is that yes, you can. The challenge however […]
Interview with Natasha Hatherall-Shawe, CEO and Founder of TishTash Communications. Tell us about TishTash. What is the mission of TishTash? How do you help entrepreneurs and business leaders? TishTash Communications was incorporated in 2012 and is now a full service marketing and communications agency working with clients on all aspects of PR, Digital and marketing […]
As the CMO of Urent, the leading online marketplace for vehicle rental in the UAE, Vladislav Chernyaev successfully scaled the start-up from $0 to $500,000 in less than 120 days using growth marketing strategies that he has now decided to share with others. For startups to succeed, Vladislav says marketers need to prioritize strategy over tactics and […]
1) Creating a good corporate video, with uplifting music and basic information is a must for any business or service, regardless of its nature… Period. So don’t wait, have one made. 2) Once a general video about is completed, a series of smaller videos relating to more specific services and features of your product should be made, […]
Social marketing started in the 70’s and has been one of the most popular tools for creating positive social change ever since. The most successful campaigns are forever part of our collective vocabulary, such as “This is Your Brain on Drugs.” The simplicity of the campaigns combined with their innovative approach to long-term problems in […]
Marketing has been defined as the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. However, most people reserve the concept of marketing to primarily just that – products or services. The idea of marketing themselves as a professional in their field is […]
