What is CX? CX (or Customer eXperience) is how your company meets (or not) a consumer’s expectations from each interaction between them and your company . It’s also worth mentioning that CX includes each and every customer contact with your employees, your product and services, and how they are delivered. CX has a quantifiable value […]
Does your company do some sort of digital advertising? It’s like magic, right? Ad targeting has become so specific that you can search out and show up in front of your ideal customer in any corner of the globe. But what happens when you stop putting money into your lead generation machine? Or, what happens […]
In the Middle East, the idea of having your personal name directly attached to your business brand is a fairly new concept. Most entrepreneurs in the business world already understand the significance of being recognized in the industry and how it strengthens their market, presence and revenue. How often you present and describe yourself will […]
Telling your story in person immediately engages. Does your online and written content communicate with the same heart and purpose? Great content is an asset; it connects you and your customers, and is one of the most important things you can do to attract and create interest in your company. How well are you communicating with your community? From […]
Let’s do a quick test. Open a web browser and go to www.google.com. Type your name in the search box and see what the search results are. If you are like the majority of people, you will probably find one or two links featuring you in your old school days, your Facebook account, other people with […]
Being in the business world is far more challenging compared to delivering a workshop or keynote speech. In May 2011, I established my learning and development consultancy, In Learning. With great excitement and enthusiasm I hit the road, it was fun then and it is still fun. In the book Outliers, author Malcolm Gladwell says […]
Did you know that we are exposed to an average of 5,000 marketing messages and over 24,000 marketing elements every day? And that hundreds of billions of dollars are spent on marketing every year? Look around you right now and I bet you can see at least a dozen of brand names, logos, slogans, ads, […]
The way you position yourself in the market makes all the difference in how many clients you will attract. The problem with most service providers is that they sell the wrong things to clients and wonder why clients are not responding. If you have ever felt frustrated that despite your marketing efforts, it seems people […]
Needing to respond to some business related emails while at the mall, I proceeded to look for a coffee shop where I could just sit in, plug in my laptop, and get down to work. Right in the middle of this beautiful mall, are 2 well known coffee shops, located just adjacent to each other. […]
