Case Study: 27K unique conversions every day: Here’s how travel brand Wego achieved a remarkable feat

Customer engagement and retention specialist WebEngage has released a case study, shedding light on strategies and technologies that enabled the global travel marketplace Wego to achieve an outstanding conversion rate. Wego has registered a 20X increase in email open rates and 27,000 unique conversions every day. These figures have significant implications for the travel industry, […]

Case Study: Identifying New Trends in Employee Development

I need not to rehash for you the sufficiently chronicled history of employee development and management over the years and in pens far more articulately eloquent than mine. We believe that organizations are witnessing now more than ever a fast-paced, ever-changing reality increasingly nostalgic for precise and focused learning and development solutions. We have experienced […]

Case Study: Organizational Development

euphoria Consulting (euphcon) is a Dubai based strategic consulting firm specializing in organizational transformation and executive coaching. We asked the CEO and Organizational Change and Development Consultant Ashish Patel to discuss an Organisational Development Consultant Partnership which he implemented for Business Transformation in a company facing a crisis. Ashish Patel: As an Organizational Change and […]

Case Study: Employee Value Proposition

Henry Fares, Vice President of Human Resources, DHL Express Middle East and North Africa 1. Tell us about your background? Upon completion of my MBA degree I worked for 4 years in sales and marketing; yet, my continuous education focused on subjects such as organizational behaviour and industrial psychology. Observing successful professionals made me notice […]