By Uday Shankar Kizhepat, Vice President and General Manager- Middle East and Africa Region, WSO2 It is fair to say that in 2022, as with the previous two years, digital investments have driven business outcomes across the GCC. Digital transformation is no longer just something the IT professionals do. Leaders across all functions are paying […]
Kelly Lundberg is one of the most diverse business entrepreneurs to have emerged out of the Middle East. A woman on a mission, Kelly aims to inspire a minimum of 5 people a day to take action; whether that is to follow their dreams or just show up as the best version of themselves. Tell […]
An entrepreneur is a visionary, a risk taker, and has immense passion for their business idea. But that does not automatically mean that every entrepreneur is a marketer or publicity expert. Can you learn to lead with successful personal branding and a business brand? The good news is that yes, you can. The challenge however […]
Interview with Natasha Hatherall-Shawe, CEO and Founder of TishTash Communications. Tell us about TishTash. What is the mission of TishTash? How do you help entrepreneurs and business leaders? TishTash Communications was incorporated in 2012 and is now a full service marketing and communications agency working with clients on all aspects of PR, Digital and marketing […]
As the CMO of Urent, the leading online marketplace for vehicle rental in the UAE, Vladislav Chernyaev successfully scaled the start-up from $0 to $500,000 in less than 120 days using growth marketing strategies that he has now decided to share with others. For startups to succeed, Vladislav says marketers need to prioritize strategy over tactics and […]
1) Creating a good corporate video, with uplifting music and basic information is a must for any business or service, regardless of its nature… Period. So don’t wait, have one made. 2) Once a general video about is completed, a series of smaller videos relating to more specific services and features of your product should be made, […]
Social marketing started in the 70’s and has been one of the most popular tools for creating positive social change ever since. The most successful campaigns are forever part of our collective vocabulary, such as “This is Your Brain on Drugs.” The simplicity of the campaigns combined with their innovative approach to long-term problems in […]
Marketing has been defined as the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. However, most people reserve the concept of marketing to primarily just that – products or services. The idea of marketing themselves as a professional in their field is […]
I was recently asked to participate in a panel discussing marketing on a small start-up budget, something I am all too familiar with. After the discussion, someone came up to me and mentioned that he wished the talk included more generic marketing tips, tips such as, “everyone do X on twitter and that’s how you […]
I sat down on my couch after a long meeting with a prospective client. What seemed to be a normal routine meeting turned out to be one tough cookie! More demanding then training itself. People here don’t know me, yet. Being relatively new in this market, I still have a lot of heads to turn. […]
