Jameel Motorsport, part of Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, is celebrating its continued collaboration with the Esports World Cup Foundation (EWCF) for the second consecutive year as Founding Partner of the Esports Worl Cup (EWC). Taking place at the Boulevard Riyadh City, the event will run between July 10 and August 24, 2025.
Building on last year’s success, Jameel Motorsport will once again bring a host of experiences to the Esports World Cup, all housed within Jameel Motorsport Park. Designed as an inclusive, family-friendly venue, this dedicated space will let visitors of all ages engage in racing-themed activities, from hands-on exhibits to both classic and virtual racing challenges. Guests can immerse themselves in the energy of motorsports and gaming while exploring interactive simulators and Toyota GR vehicle displays.
Munir Khoja, Managing Director of Jameel Motorsport and Marketing Communications at Abdul Latif Jameel Motors, said: “Continuing our collaboration with EWCF presents an exciting opportunity to support Vision 2030’s goals of building a dynamic and competitive esports sector. This initiative reflects our dedication to advancing Saudi Arabia’s ambition of becoming a premier global hub for gaming and interactive entertainment. Looking ahead, we remain committed to nurturing local talent, enhancing the gaming infrastructure, and creating memorable, high-quality experiences that drive the future of esports in Saudi Arabia.”
To mark its ongoing strategic collaboration with the EWCF, Jameel Motorsport transformed Riyadh Boulevard, the symbolic heart of the tournament, into a drift circuit for a one-of-a-kind stunt.
Filmed after hours in a zone typically closed to cars, the stunt featured two Toyota Supras drifting through the empty Boulevard in a sequence styled like a video game, complete with loading screens and car selects. The result is a film that blurs the line between real-world motorsport and gaming culture, embodying Jameel Motorsport’s mission to bring the energy, precision, and excitement of racing to esports audiences in Saudi Arabia and beyond.
Through such initiatives, Jameel Motorsport’s commitment extends beyond the track, creating experiences that engage fans, support Saudi Arabia’s ambitions for esports growth, and celebrate the culture of competition in all its forms.
