This year, Lexus’ fully electric vehicles once again accompanied international artists and guests along the red carpet at the Palazzo del Cinema. A substantial fleet of over thirty hybrid and electric cars traversed the streets of Lido throughout the festival, ranging from the compact LBX and UX models to the more spacious NX and RX SUVs, and including the crossover RZ. The diverse lineup underscored the brand’s multi-technology approach, focused on sustainable mobility and adaptable solutions to meet the varied needs of drivers.
The event also provided a prime opportunity to highlight Lexus’ latest flagship innovation, the new Lexus ES. This model exemplifies the brand’s signature qualities, combining meticulous attention to detail, masterful craftsmanship, and pioneering solutions rooted in the concept of “personalized luxury.” The result is a driving experience that is more thrilling and bespoke than ever.
Lexus’ connection to the magic of cinema is increasingly apparent, with a clear commitment to delivering unique and memorable experiences—sometimes through simple elements that define the hallmark of its execution.
In parallel, the 2025 Venice Film Festival served as the stage for the presentation of the Lexus Visionary Award, part of the second edition of the Reply AI Film Festival. This international competition celebrates innovative creators, directors, and video producers experimenting with short films crafted using commercially available AI tools.
