Paolo Carito

Paolo Carito doesn't just lead organizations—he transforms them. With over two decades navigating the complex terrain of sports, media, and entertainment, Paolo has consistently shattered conventions while nurturing sustainable futures. His distinguished career spans leadership roles at Lega Pro (Serie C Football), where he revolutionized fan engagement through digital innovation, Infront Sports & Media, where he forged strategic partnerships that redefined brand visibility, and U.C. Sampdoria (Serie A Football), where he elevated the club's commercial presence. As founder of Carito & Partners Factory, he orchestrated prestigious international events like the Italian Open Golf, America's Cup World Series, and Globe Soccer Awards. His expertise continues to shape Ascoli Calcio 1898 F.C., Ferrara Expo and LIUC University as a valued Board Member. As CEO of the European Athletics Championships Rome 2024, he orchestrated a groundbreaking convergence of physical and digital realms, introducing the Metaverse to sports and reaching 382 million viewers worldwide. Achieved a Net Operating Margin of 3% on the total production value. This wasn't merely about viewership; it was about reimagining human connection.