Babyshop, the leading children’s retailer in the Middle East, has announced a landmark partnership with premium baby gear brand Nuna and iconic automotive giant BMW to launch the exclusive Nuna x BMW collection. This limited-edition range of high-performance strollers and cots is now available only at Babyshop retail stores and online platforms across the region.
This strategic alliance brings together three trusted names—each a leader in its field—to deliver a product line that redefines expectations for style, safety, and functionality in parenting gear. The collection includes three state-of-the-art strollers and two elegant cot models, all designed to deliver elevated mobility solutions for modern families on the move.
“Both Nuna and BMW are known for their meticulous attention to detail, safety, and innovation,” explains Marta Piña Fernández, Head of Marketing EMEA & APAC at Nuna. “This partnership allows us to set a new standard—one where the quality of your parenting tools matches the quality you expect in every other part of your lifestyle.”
The timing of the launch coincides with the peak summer travel season, when strollers are a top priority for families. Early feedback from Babyshop stores indicates strong consumer interest and positive demand, with some models already trending as seasonal bestsellers.
“We’re not just bringing products to market. We’re curating global innovation for the evolving needs of parents,” said Ruban Shanmugarajah, CEO, Babyshop. “This collaboration represents our continued focus on delivering premium experiences through thoughtful partnerships and future-ready design.”
