Astra Tech, a leading consumer technology holding group based in Abu Dhabi, UAE, has introduced a first-of-its-kind service in the UAE: “Send Now, Pay Later” (SNPL) via its Botim Ultra App. This new service allows users to send money internationally with instant transfers, while deferring payments, making Botim the first fintech in the MENA region […]
Category: LATEST NEWS
PUMA partners with Payrails to transform MENA online payments and improve the shopping experience for customers worldwide
Payrails, the leading payment operating system for global enterprises, has today announced a partnership with PUMA to improve the sports brand’s online MENA shopping experience for customers. The collaboration will mean MENA shoppers have a wider variety of payment options and receive a more seamless buying experience – no matter where they live or with […]
Fitness First elevates the fitness industry with strategic expansion and innovative enhancements
Fitness First, the leading health and fitness brand in the UAE and a dominant force in the Middle East for nearly two decades, has announced a bold expansion strategy and major enhancements to its existing clubs. This initiative reinforces Fitness First’s position as the region’s premier fitness brand, reflecting its unwavering commitment to innovation, excellence, […]
European student community expands by 43% as Dubai’s leading educational districts attract talent from 170 countries
The European student community at Dubai Knowledge Park and Dubai International Academic City noted annual growth of 43% at the end of the 2023-24 academic year as Dubai cements its position of prominence as a global education destination. The districts, which together comprise the Education Cluster of TECOM Group, feature universities from around the world, […]
IFZA celebrates successful launch of Swiss office, strengthening 50 years of UAE-Swiss relations
In a significant move to strengthen ties between Switzerland and the UAE, IFZA, Dubai’s most dynamic free zone community, in partnership with Quadris Solutions Ltd, successfully inaugurated its Swiss Office in Zurich. Aiming to foster direct connections with Swiss enterprises, the collaboration marks an important step in IFZA’s growth strategy into the broader European market, […]
KASCO Developments officially launches in the UAE real estate market with AED 1.2bln initial investments
KASCO Developments – the latest venture by the prominent KASCO Group – has officially launched into the thriving UAE property market. Having been involved in real estate since 2008, KASCO Group has a portfolio of successfully delivered projects such as Waves Tower by KASCO, KASCO Residence, KASCO Tower, and Gulf Oasis. Building on the group’s […]
Egyptian edtech Farid secures $250,000 to boost innovation, expansion, and strategic partnerships
Farid, an emerging Egyptian EdTech Startup, has announced the receipt of $250,000 in pre-seed funding round from Saudi businesswoman Amal bint Abdulaziz Al-Ajlan. This funding comes at a time when the company has also entered into several strategic partnerships with schools across Egypt. Farid focuses on character Education and mental health support for children and […]
ADU inaugurates the Entrepreneurial Excellence Academy to enhance national entrepreneurship capabilities
Abu Dhabi University (ADU) in collaboration with the Gracia Group, an innovative model of future farming launched by Emirati entrepreneur Hamed Al Hamed, has launched the Entrepreneurial Excellence Academy in Abu Dhabi to boost the national entrepreneurship landscape. The academy’s inauguration took place at ADU’s main campus on September 17th, 2024, in the presence of […]
CYLKA joins Canopy, a global community for sustainable entrepreneurship
CYLKA, a Dubai-based communication and CSR agency, has joined the Canopy, a dynamic community of entrepreneurs and businesses dedicated to accelerating solutions to global sustainability challenges. Canopy is part of the University of Cambridge Institute for Sustainability Leadership (CISL), of which His Majesty King Charles III is a Royal Founding Patron. “We believe that businesses, […]
Snapchat announces platform makeover, new AR Lens Studio and more at the Snap Partner Summit 2024
This week, the highly anticipated sixth edition of the Snap Partner Summit (SPS) took place, revealing a series of updates to the platform, as well as new creative opportunities for Snapchatters, creators and businesses alike. The cutting edge features include a new profile design created to elevate the user experience; more tools to make content […]










