FHS Business Unusual: How are we coping?

In a powerful demonstration of industry unity during turbulent times, The Bench recently hosted a special Future Hospitality Summit (FHS) luncheon at XU restaurant, hosted by RIKAS Hospitality Group. The closed-door exclusive gathering, attended by 50+ C-level hospitality industry executives from across the UAE, served as a platform for leaders to connect, share perspectives, and […]

AppyThings launches Saudi entity to support AI-native digital infrastructure in the Kingdom

AppyThings, a Google Cloud partner focused on building the AI-native data and integration stack that powers secure, scalable digital services and enables enterprise AI adoption, headquartered in the Netherlands, has strengthened its commitment to Saudi Arabia with the launch of AppyThings Arabia, its new legal entity in the Kingdom. The move follows two years of […]

Planning a Trip to Syria? The Ministry of Tourism Launches ” Labaeik” to Enhance Visitor Experience and Service Quality

As Syria prepares for a growing tourism season, the Syrian Ministry of Tourism has officially relaunched its centralized tourism support and complaints center under a new identity, “Labaeik”, a unified platform designed to strengthen service quality, improve responsiveness, and enhance the overall visitor experience across the country. Positioned as the Ministry’s official point of contact […]

SPADREC Expands Sport Investment Portfolio with Addition of SportsLab

SPADREC Investment, a leading sports and lifestyle investment platform backed by Abdulla Al Arif Holding, has announced that  SportsLab, an international sports design and product development company, will join its growing portfolio through SPADREC Sport Investment. This further strengthens its capabilities as it continues to scale a connected sport and active lifestyle hub across the […]

New UAE advisory firm Aethra targets gaps in global hiring and mobility strategy

Aethra Advisory, a global hiring strategy & mobility architecture practice, has launched in the UAE as the first independent advisory practice dedicated to helping organisations design their global hiring infrastructure. The business will support founders, HR leaders, scale-up operators, and strategic decision-makers across UAE companies expanding internationally and global businesses entering the UAE, and wider […]

Mohammed Yusuf Naghi for Hyundai Cars Launches an Exceptional Campaign Offering a Chance to Attend the FIFA World Cup 2026A fully inclusive trip including flight tickets, match tickets, and accommodation for the winners Jeddah

Mohammed Yusuf Naghi Cars – Hyundai has announced the launch of its new promotional campaign tied to the FIFA World Cup 2026, which will be held in the United States, Canada, and Mexico. The campaign gives customers an exceptional opportunity to win a fully inclusive trip to attend the Saudi National Team’s matches at this […]

Sunny Herbals Makes Its UAE Debut with Aloe Vera & Calendula Cream, Bringing 33 Years of Trusted Indian Herbal Skincare to the Desert Climate

After more than three decades of trust across India, heritage herbal wellness brand, Sunny Herbals has officially launched in the UAE, introducing its first hero product to the region: Aloe Vera & Calendula Cream, a multipurpose skin-healing moisturiser designed for desert-stressed skin. The launch marks Sunny Herbals’ first step into the Middle East, pioneering homeopathic-inspired […]

Grovy Developers signs with Wyndham to bring Ramada Residences to Dubai Islands

Grovy Developers, an award-winning real estate developer in Dubai, has partnered with Wyndham Hotels & Resorts, one of the world’s largest hotel franchising companies, to launch Ramada Residences by Wyndham at Dubai Islands, in partnership with USquare as development partner. The agreement was formally signed at a full-house event attended by senior leadership from all […]