Purpose-driven marketing is integral for brands to form authentic relations with their customers: Vibha Thusu

Vibha Thusu highlighted the importance of building a brand community, especially when customers are advert-exhausted and have short attention spans at Intrigue Madtech Summit, which took place on December 7th in Dubai. She further shared how Himel has been developing and nurturing communities through periodic training, workshops, retailer and distributor seminars. Vibha Thusu, Global Head […]

Sheraa partners with Toronto-based incubator DMZ to empower Sharjah startups in North American

The Sharjah Entrepreneurship Center (Sheraa) have announced a partnership with The DMZ, that will foster a new wave of entrepreneurial success for the entrepreneurs of Sharjah and empower 15 startups from the emirate to the DMZ-led soft-landing program. The DMZ is a world-leading startup incubator based at Toronto Metropolitan University (TMU). The incubator helps to […]

SPARK signs contracts worth $150mln with Bin Saedan to build state-of-the-art residential complex and workers village

King Salman Energy Park (SPARK), the leading industrial ecosystem with sustainability at its core, and Affordable House Co., a subsidiary of Abdullah M. Bin Saedan & Sons Real Estate Group (Saedan), announced the development of a residential complex and workers village at SPARK. This comes following the signing of agreements worth USD150 million between Eng. […]

Study: almost 60% of Saudi Arabia consumers choose only digital money-transfer platforms, but choice still matters

Consumers in Saudi Arabia predominantly view digital money transfers as the preferred way to send money now and in the future, according to research commissioned by Western Union. Yet many still want the power to choose between online and retail (in-person) experiences – depending on their convenience and needs. Exclusive insights show that today almost […]

The role of female entrepreneurs and investors in driving economic value

Female investors have a role to play in steering economic sustainability by supporting female entrepreneurs, according to Ghada Abdelkader, Senior VP at Crescent Enterprises, a leading global, diversified business headquartered in the United Arab Emirates. Representing Crescent Enterprises’ corporate venture capital platform, CE-Ventures at the 6th Sharjah Entrepreneurship Festival, Ghada Abdelkader said progress is being […]