Let’s face it, identity management doesn’t sound like the most exciting thing in the world, but it’s getting a serious upgrade with biometrics and AI. These two technologies are changing the game, making it easier (and safer) to prove who you are. No more wrestling with passwords or worrying about hackers sneaking into your accounts. […]
Category: TOPICS
How AI is Revolutionizing SMEs in the MENA Region: Insights from PLATMA
Small and medium-sized enterprises (SMEs) are making a significant contribution to the MENA region. Studies show that formal SMEs contribute up to 45% of employment and 33% of GDP in developing countries. Among them, MSMEs have a very high share of private sector employment in the Middle East and North Africa (MENA). According to official […]
Leadership Mastery: Elevate Your Leadership Potential from Within
“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” – Jack Welch Leadership, in its truest form, is an art – a craft honed through continuous refinement, unwavering dedication, and a commitment to inspiring others. Beyond titles and authority, it is an […]
Diversifying Investment Portfolios: Best Practices for Middle Eastern Investors
In the Middle East, the investment landscape is evolving rapidly, driven by a growing interest in international diversification and long-term wealth preservation. As economies in the region mature, high-net-worth individuals (HNWIs) and family offices are increasingly looking beyond local markets to create resilient, diversified portfolios that align with their strategic goals. This article explores strategies […]
From vision to reality: building scalable startups in the UAE
Global entrepreneur Roman Ziemian shares his journey, insights, and strategies for building sustainable startups in one of the world’s most innovative and competitive markets. As an entrepreneur, I’ve learned that while every business starts with a vision, the real challenge lies in bringing that vision to life and making it scalable. The UAE offers one […]
Unwrapping the power of connected packaging in festive marketing
Gone are the days when seasonal marketing meant simply plastering festive imagery across products and hoping for the best. Today, we’re seeing a sophisticated integration of digital experiences that transform packaging into an interactive marketing channel. The traditional marketing calendar – from Halloween to Christmas, Back to School to Easter – is being reimagined through […]
Reimagining Education with Artificial Intelligence
The fusion of artificial intelligence (AI) with traditional instructional design will revolutionize how educators create engaging learning experiences. This integration not only personalizes education but also enhances efficiency, catering to diverse learner needs. Strategies for Integrating AI in Instructional Design The transformative potential of Artificial Intelligence (AI) in instructional design is reshaping how educators and […]
Breaking Into the P&L: How Women Leaders Can Step Into Revenue-Generating Roles
The skills that bring you success in middle management lay a strong foundation. Yet the transition to revenue-driving leadership roles demands a different playbook. Drawing from real stories and experiences of women leaders across the Middle East, Africa and Europe, we’ll explore practical strategies for building business acumen, navigating cultural complexities, and positioning yourself effectively […]
PLATMA Joins Alchemist Accelerator’s B2B Program
PLATMA, an AI Business Automation Platform based in the MENA region, is joining Alchemist Accelerator, one of Silicon Valley’s leading B2B accelerators for technology startups. PLATMA was selected as one of 20 companies for the Alchemist Accelerator’s 2025 program, representing the top 3% of all applicants, highlighting both the company’s growing potential and the MENA […]
The Future of Fintech in the Middle East: Mobile Wallets Reshaping the Financial Landscape
The fintech industry in the Middle East is experiencing unprecedented growth, driven by a surge in digital innovation and shifting consumer behaviors. As we project into the next five years, mobile wallets are set to play a pivotal role in transforming financial transactions, offering an alternative to traditional payment methods like credit cards. This article […]










