More and more entrepreneurs and investors are choosing Dubai. It is not just for the sunshine, but because it has become one of the best places in the world to build something big.
Thanks to a stable economy, business-friendly policies, and high living standards, it is no wonder thousands of high-net-worth individuals and entrepreneurs move there each year.
Dubai is not just a tax haven or a luxury vacation destination; it offers real potential for economic growth, supported by good governance, a low crime rate, and a clear long-term vision for innovation.
So how is Dubai setting the standard for what a global business hub should be?
A New Home for Global Wealth
Dubai is now home to 130,500 millionaires, including 237 centi-millionaires and 20 billionaires, according to Betterhomes’ 2025 report. That is a 98% jump over the past decade.
But it is not just about luxury lifestyles or sunny weather. People are moving here because they trust the system.
Safe, Stable, and Business-Friendly
What many appreciate is how incredibly safe Dubai feels. It is one of the safest cities in the world, which makes a huge difference to the global elite.
There is also real peace of mind in knowing the legal system is strong and reliable. As someone navigating both life and work here, that sense of stability and order is something that cannot be taken for granted. It is the kind of place where people feel comfortable planning for the long term, and a far cry from many areas where red tape and unclear laws can slow everything down.
Open for Business
Dubai is one of the easiest places in the world to launch and run a business. Entrepreneurs can own 100% of their companies, especially in the many economic free zones set up across the city. Obtaining a license is quick, and the government actively welcomes foreign investors.
Transparency is also key. The UAE has a score of 68 out of 100 on Transparency International’s 2024 Corruption Perceptions Index. This result makes the country 23rd globally and highest in the MENA region. Globally, it indicates high governance standards: deals are respected, and the rules are straightforward.
A City Building the Future
The scale of Dubai’s investment in the future is impressive and diving into the details of the Dubai Future Foundation, Area 2071, and the DIFC Innovation Hub emphasises this commitment. These initiatives are helping startups and emerging industries thrive including AI, fintech, Web3, blockchain, to name a few. Dubai is positioning itself as one of the world’s leading innovation hubs. It is incredible to see how seriously the government is committed to this mission, not only in words, but also in terms of concrete infrastructure, funding, and long-term vision.
The Dubai Clean Energy Strategy 2050 is also a great example of an ambitious plan to make 75% of the city’s power come from clean sources by mid-century. For those who wish to create something meaningful, it is clear to see Dubai not only as a place to start a business, but also as a place where truly innovative ideas can come to life.
Tax Perks and Financial Benefits
What worries all entrepreneurs when choosing a city for business? Taxation.
Dubai’s tax system is known as one of the most business-friendly globally: 0% personal income tax, no capital gains tax, and long-term golden visas form the fiscal backbone of Dubai’s wealth-attraction policies.
Even with the new 9% corporate tax for some mainland companies, Dubai remains far more tax-efficient than most business hubs. That means founders can reinvest more into their growth – and keep more of what they earn.
Most free zones, including DIFC and Dubai Internet City, permit 100% foreign ownership, full repatriation of capital, and enjoy long-term tax exemptions (50 years or more).
Living Well While You Build
Dubai is about balancing ambition with quality of life. A robust healthcare system, world-class schools, grand homes, and a vibrant cultural scene make everyday life feel premium. You are surrounded by people from all over the world — over 200 nationalities — which makes the city feel both global and welcoming.
It also boasts excellent transport links. With Emirates Airlines connecting the city to just about anywhere globally, hopping on a flight for a meeting or event is no big deal. Dubai proves that one does not have to choose between starting a business and living a good life, as both already exist.
Modern Vision, Rooted in Culture
21st century progress multiplied by deep cultural roots gives Dubai a distinctive character. Life is vigorous, but the sense of identity and pride is strong. The city is constantly investing in green energy, technology, and smart infrastructure. At the same time, it continues to preserve its culture.
What excites global high net worth individuals and entrepreneurs the most is how wealth is used to build the future. Yes, there is luxury here – from the Burj Khalifa to the Palm Islands – but there is also a real focus on improving life for everyone and planning for the next generation.
Even though the UAE is a religious country, its leaders welcome new technologies and ideas. They have found a way to grow without losing who they are.
When people see Dubai today, it is hard to imagine that just 190 years ago, it was only a small fishing village in the desert. The progress is incredible – and a potent reminder of what’s possible with clear goals, good leadership, and yes, a little oil.
Oleg Tsyura is a Zurich-based independent investor and entrepreneur.
