iProspect, a dentsu company, has been selected as the digital media agency of record for Seddiqi Holding, the Middle East’s leading retailer for luxury timepieces and jewellery.
Following a competitive pitch, the appointment marks a new strategic partnership spanning the UAE, Saudi Arabia, and Kuwait, with iProspect tasked with leading digital strategy, media planning, and performance activation across the Group portfolio – including world-renowned luxury and premium brands, as well as Dubai Watch Week, the global platform dedicated to bridging communities, fostering meaningful opportunities for networking and creative exchange.
The mandate reflects Seddiqi Holding’s ambition to elevate its digital offering and meet the rising expectations of the regions and clients’ mobile-first, experience-driven luxury consumer.
The first campaigns are set to launch this month, with a focus on deepening customer relevance and driving measurable outcomes across premium digital environments.
“Luxury is about emotional precision – and Seddiqi Holding understands this better than anyone,” said Maya Tayara, Managing Director, iProspect MENA. “We’re proud to partner with such an iconic brand and excited to shape a performance strategy that respects its legacy while unlocking new digital frontiers.”
This win strengthens iProspect’s growing presence in the region’s luxury and prestige sectors – delivering modern media solutions for brands at the intersection of culture, craft, and commerce.
