The “Perfume Expo” has kicked off at Jeddah Super Dome as part of Jeddah Season 2025, offering a sensory experience that blends luxury and innovation in the world of perfumery. The event features a wide range of local, regional, and international perfumes over the course of 11 days, in an atmosphere rich with creative activities and interactive experiences.
From its opening hours, the event witnessed a remarkable turnout of visitors, thanks to its impressive diversity. It brings together a distinguished selection of prominent perfume houses from Saudi Arabia, the Gulf region, and around the world. More than 90 brands are participating, offering exclusive launches and special promotions that allow guests to explore the latest innovations in the world of fine fragrances.
Visitors can also engage directly with perfume experts through the Interactive Scent Lab, where they can create their own personalized fragrances. The event also features specialized workshops, discussion panels, and networking sessions with professionals and experts from across the globe.
Perfume enthusiasts are invited to enjoy unique experiences through interactive platforms showcasing various types of oud and both oriental and western perfumes, all presented in a creative style inspired by Jeddah’s distinctive ambiance. The event also includes live music performances and entertainment activities throughout its duration, adding an immersive and experiential dimension for visitors.
The “Perfume Expo” embodies Jeddah Season’s vision of offering high-quality events that meet the aspirations of both local and international audiences, while strengthening Jeddah’s presence on the global events map. It reflects the city’s ever-evolving cultural and entertainment scene and highlights its unique character.
Jeddah Season 2025 reaffirms the city’s status as a world-class tourism and entertainment destination through a diverse array of events that combine culture, art, entertainment, and sports. The season showcases Jeddah’s natural, marine, and historical attractions, aiming to position it as a leading platform for creativity and innovation. It also reinforces its role as a key driver of domestic tourism and a magnet for visitors from around the world.
