At the Japan Mobility Show 2025, Lexus presented its bold vision for the future of luxury mobility, a vision that goes beyond the traditional concept of automobiles to deliver a fully integrated experience combining advanced technology, innovative design, and sustainability. Since it is founding 36 years ago, Lexus has always been at the forefront of innovation, and today it reaffirms that luxury is not merely defined by technical specifications or craftsmanship, but by a lifestyle that offers freedom and the ability to explore new horizons. This year, Lexus introduced a single word that embodies this philosophy: Discover. This is not just an invitation to experience; it is a complete concept that reflects the brand’s commitment to providing multi-dimensional mobility solutions that extend beyond roads to include air and sea, while integrating privacy, comfort, and intelligent technologies.
One of the most significant highlights was the redefinition of the LS concept, which has symbolized luxury since its debut in 1989. Changing global trends and customers’ desire for more flexible experiences have led Lexus to reinvent LS from “Luxury Sedan” to “Luxury Space.” The new concept introduces an unprecedented six-wheel design aimed at maximizing interior space and creating an environment like a private lounge on wheels. Passengers can reconfigure seating arrangements to suit their needs and enjoy an interior powered by artificial intelligence that personalizes every detail of the journey. This concept is not just transportation, it is a private sanctuary in a fast-paced world, where freedom and privacy become the ultimate forms of luxury.
Alongside the LS Concept, Lexus unveiled other visionary models that reflect the diversity of future luxury. The Lexus Sport Concept targets performance enthusiasts with a low-slung aerodynamic design and advanced driving technologies that deliver a fully immersive experience, reviving the spirit of the iconic LFA in an electrified era. Meanwhile, LS Coupe Concept offers a balanced solution that combines driving pleasure with ultimate comfort, providing customers with dual experience that meets their desire for both performance and refinement. These three concepts form the spearhead of Lexus’ future strategy, demonstrating that luxury is no longer confined to a single category but is a customizable experience aligned with individual lifestyles.
Lexus’ vision extends beyond roads to embrace multi-dimensional mobility across land, sea, and air. At the show, Lexus highlighted its collaboration with Joby Aviation to develop personal air mobility solutions that promise unprecedented freedom beyond conventional routes. These electric aircraft offer quiet, efficient travel and open new possibilities for intercity and remote connectivity. Lexus also introduced forward-thinking ideas such as autonomous luxury yachts and self-contained living modules, enabling customers to enjoy privacy and adventure in diverse environments, from ocean escapes to off-grid living, without compromising comfort or technology.
This future-oriented approach is built on three core pillars: artificial intelligence, autonomous driving, and sustainability. Across all concepts, Lexus integrates advanced AI systems that learn passenger preferences and adapt accordingly, while autonomous driving technologies enhance safety and allow occupants to relax and enjoy the journey. Sustainability remains central to Lexus’ strategy, with eco-friendly materials and electrified powertrains supporting the brand’s commitment to carbon neutrality.
In an official statement during the show, Koji Sato, President of Lexus International, said: “At Lexus, we believe that true luxury today is freedom, the freedom to discover a new way of living. Our vision goes beyond roads to include air and sea, while staying true to the innovation and excellence that define our brand.” This statement summarizes Lexus’ philosophy that luxury is not static but an evolving concept that adapts to customer aspirations and empowers them to shape their lifestyles on their own terms.
Through these groundbreaking introductions, Lexus confirms that the future of luxury lies in diversity and innovation, where vehicles become part of an integrated ecosystem combining intelligent mobility, privacy, and sustainability, granting customers the freedom to discover a limitless luxury lifestyle. These concepts are not mere design studies, they represent a roadmap for a future where technology and comfort converge, and mobility seamlessly integrates with lifestyle to create an unparalleled experience in the world of premium automobiles.
