About Ms. Murshidah Said:
Murshidah Said is a multi-award-winning international speaker, personal coach, and corporate transformation adviser, with over 20 years of experience in empowering people and organizations across Asia and beyond. A graduate of the National University of Singapore with a degree in Economics and Sociology, Murshidah began her career in the high-pressure world of events and conferences, organizing over 150 large-scale regional projects from 1993 onwards.
Her early success saw her become the youngest Conference Manager in a multinational exhibitions company and later the founder of her own convention management firm. During this phase, she collaborated with renowned global companies such as Sun Microsystems, Epicor, and ZD Events.
Facing personal and financial challenges in the early 2000s, Murshidah pivoted towards a deeper calling: helping individuals transform their inner lives. This marked the birth of her life’s mission — guiding people to rediscover their confidence, align with purpose, and transform their personal image inside-out. She has since empowered teenagers, professionals, corporate teams, and even government officials with grooming, emotional intelligence, and mindset coaching.
Today, Murshidah leads multiple businesses, coaches personal brands and entrepreneurs globally, and integrates the values of Love & Respect into every transformation she facilitates. Whether on stage, on air, or on the ground with marginalized communities, Murshidah brings passion, purpose, and profound clarity to those she serves.
Ms. Murshidah is an internationally recognized Transformational Trainer, Humanitarian, and Personal Branding Strategist with more than 20 years of experience empowering individuals, corporations, educators, and communities across Asia, the Middle East, and Europe.
She is known for her signature approach grounded in the values of Love, Respect, Integrity, Compassion, and Mindfulness, bringing deep transformation to the way people lead, communicate, and build relationships — whether in business, family, or society.
Throughout her career, Ms. Murshidah has:
- Conducted hundreds of international workshops and leadership programs
- Coached CEOs, entrepreneurs, educators, and women leaders to accelerate growth through value-driven branding
- Delivered impactful programs for corporations, SMEs, NGOs, schools, and government organizations
- Led humanitarian initiatives supporting refugees, underprivileged communities, and women in crisis
- Provided personal development systems that help individuals break limiting patterns and step into leadership with confidence and compassion
As the face of the Love & Respect Movement, she teaches how values-based leadership is not only morally essential but also a strategic advantage for long-term success. Her work blends neuroscience, emotional mastery, business etiquette, personal branding, and holistic well-being to help people achieve sustainable transformation from the inside out.
Her programs have reached:
- Malaysia
- Singapore
- Brunei
- Indonesia
- Dubai
- Oman
- Turkey
- Europe
- USA
- Trinidad & Tobago
- Japan
- Saudi Arabia
These programs helps in shaping global mindsets and strengthening human connection within diverse cultures.
Ms. Murshidah believes that when people operate from Love and Respect, everything from business to relationships becomes aligned, powerful, and purposeful.
Today, she continues her mission to build global leaders who lead with heart, businesses that create social impact and do good for the people and planet, and communities that thrive through compassion-driven action.
For more information, visit her website: www.murshidahsaid.com
About Love and Respect Transforms Holdings Sdn Bhd:
“Love and Respect Transforms Holdings” is a Malaysian-based coaching, training, and social impact organisation led by Murshidah Said & Ahmad Zeal Zainuddin, focusing on personal development, business growth, and social impact through holistic training, mentorship, and community building, often emphasizing principles of love, empathy, and respect in leadership and life to foster positive change. They run programs in SEA, focusing on areas like mindset, innovation, and creating better business cultures, and also engage in international ventures like Saudi Arabia.
Core Concepts & Activities:
Coaching & Training: They offer professional coaching, personal development, business branding, and communication training.
Social Impact: A key mission is to solve social problems by empowering marginalized groups and creating conscious businesses.
Holistic Approach: Programs cover body, mind, and spirit, focusing on mindset shifts (e.g., positive thinking, joy, empathy).
Business Transformation: They help businesses build trust, empower teams, and foster innovation through love-based leadership.
Global Ventures: They organize events and collaborations in countries like Saudi Arabia, blending business networking with wellness and cultural exchange.
Key People: Murshidah Said: Co-founder, runs business coaching, corporate training, advocates for marginalized communities (homeless, abused).
Ahmad Zeal Zainuddin: Co-founder, CEO, Business/Social Impact Trainer & Coach.
How it Transforms: By applying principles of Love & Respect (empathy, trust, joy) in personal and professional settings, they aim to create significant, lasting change for individuals, businesses, and society.
