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  • FHS World announces first confirmed speakers for Middle East’s leading hospitality investment summit July 15, 2025
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Tag: becoming googleable

Who The “Google” Are You?

MARKETING January 19, 2021January 19, 2021 Wessam Mohie 0 Comments

Let’s do a quick test. Open a web browser and go to www.google.com. Type your name in the search box and see what the search results are. If you are like the majority of people, you will probably find one or two links featuring you in your old school days, your Facebook account, other people with […]

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The AI Paradox: Why Your People Are the Middle East’s Greatest Advantage

July 15, 2025 Logine El Nahas

We often hear people worry about AI replacing humans—but that’s not the real story. The future of work is not about humans versus AI. It’s about how AI helps us become even better at what only humans can do. In the fast-changing economies of the Middle East, simply using the latest AI tools isn’t enough. […]

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