Alaa Jaber has been appointed as the Managing Director for SAP Qatar and Fast Growth Markets (Qatar, Oman, Libya, Lebanon, Jordan, Palestinian Territories, Yemen, and Sudan), effective immediately. Based out of SAP’s office in Doha, Alaa will report to Sergio Maccotta, Senior Vice President, SAP Middle East South.
“Qatar’s government-led digital transformation is a bellwether for the Middle East, and I am delighted to be able to contribute towards driving the exciting innovation agenda in the public and private sectors,” commented Alaa Jaber, Managing Director, SAP Qatar, and Fast Growth Markets. “SAP’s customer-first solutions allow organizations to transform at their speed and on their digital terms. Supported by our partners, we will enable Qatar’s organizations to run at their best.”
With this development, Mazen Raad has been promoted to Chief Innovation Officer, SAP Middle East South. In his new role, Mazen will focus on cloud innovation and sustainable business to meet the acceleration of change across the region.
“I want to warmly welcome Alaa. I am confident that his deep industry expertise and tenure in Qatar will benefit our customers and partners’ innovative digital transformation roadmaps in one of our most strategic markets” said Sergio Maccotta, Senior Vice President, SAP Middle East South. “I also would like to thank Mazen for his leadership and congratulate him on his new role.”