Author Archives: Fahad Khan

The ‘In’Difference Between Business Development and Sales

The ‘In’Difference Between Business Development and Sales

I looked at the candidate sitting in front of me, and then at his CV that he brought along, ‘5+ years of Sales and Business Development experience’. This statement at the top of the CV made me ask my next question: “What is the difference between Sales and Business Development?” In the past few years,

Minimum Effort, Maximum ROI

ROI is something that defines your path, creates your strategy and executes your planning. Every company has a different set of goals and ways to achieve ROI. Some rely on marketing, no matter what form they are in. Some try to look into lessening the expenses to have a great ROI number at the end