Author Archives: Paula Jane Cox

What’s Your Training USP?

What’s Your Training USP?

Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise,

Case Study: Realigning Culture

Tell Us Your Name and What You Currently Do? My name Is Paula Jane Cox, I am a Learning and Development consultant, based in the UAE, working across all GCC countries and Arab states. Tell Us More About Your Background? My Initial career was in Sales, with a great foundation and training from Yellow Pages,

Communication Matters

Typically, communication (from Latin commūnicāre, meaning “to share”) is a purposeful activity of exchanging information and meaning, using various technical or natural means, whichever is available. The first major model for communication was introduced by Claude Shannon and Warren Weaver for Bell Laboratories in 1949. The original model was designed to mirror the functioning of

Stop Training Your Leaders!

As a business owner who makes a living partly from training leaders, I give myself full permission to write this article and accept any consequences as a result of businesses changing the way they look at developing their leaders! A colossal, money-making area of training is leadership. If I had one Dirham for every time