Author Archives: Sohail Khan

Marketing That Works!

Marketing That Works!

DEVELOPING MARKETING STRATEGIES FOR YOURSELF AND YOUR BUSINESS Business Cards Let’s begin with the obvious; almost everybody I know that runs a business has a business card of some sort. Most people include basic details on their business card such as business name, email and website, etc. However, many people don’t utilise the back of

Guerrilla Marketing Principles

The term ‘guerrilla marketing’ was first introduced by Jay Conrad Levinson when he wrote a book on this topic and named it ‘Guerrilla Marketing’. It went on to become an international bestseller, with sales of over 20 million copies worldwide. Since then, the term has become widely popular and has been used in many text

Joint Venture Partnering For Solopreneurs

This week, I had a conversation with a few trainers and consultants who asked, “Sohail, are joint ventures just for big businesses?” and I replied, “Joint ventures are just what they are called, a venture joining two or more companies with the same goal!” You see, many solo entrepreneurs work from a home office. Their

How Strategic Alliances are Becoming the NEW Answer to Recession Survival!

One of the fastest growing trends during this recession for businesses is the increasing number of strategic alliances. According to Booz-Allen & Hamilton, strategic alliances are sweeping through nearly every industry and are becoming an essential driver of superior growth. Alliances range in scope from an informal business relationship based on a simple contract, to a joint

Eliminating The Competition Using Strategic Alliances

Are you overlooking strategic alliances because you call them “competitors”? It is amazing how many business owners and corporate employees view similar businesses strictly as “competitors”. And it’s sad that these same business professionals throw away some of the best opportunities they face, if only they could see the opportunity. What do I mean by that? If I

Freelance Consulting: Getting Started

People often ask me how I got into high-level consulting. A consultant works with the management of a business to improve the profitability of the business. Working with the top management, you can rest assured the consultant is a very highly paid individual. Some consultants charge $100 to $500 per hour. Others charge $1,500 to