BeautyLIVE! brings Barber Battles and Makeup Masterclasses to Beautyworld Saudi Arabia 2024

Permanent makeup masterclasses, hair styling and trends for men and women and the ever-popular nail artistry from the region’s best trainers and practitioners will be on show at BeautyLIVE! the interactive demonstration stage at Beautyworld Saudi Arabia next week. The 3 days of exciting education and training takes place 11th February – 13th February 2024 at Riyadh International Convention and Exhibition Centre (RICEC).

As BeautyLIVE! is introduced for the very first time in this format in the Kingdom, the expanded 2024 edition of Beautyworld Saudi Arabia also debuts the Next in Beauty Conference as part of the exhibition’s growth since it’s last iteration in 2022, which saw over 4700 visitors through the doors to trade, network and connect with other sector professionals.

Day one on the BeautyLIVE! stage includes Addoony Cosmetics, a vegan Qatari luxury makeup brand made in Italy, with the Addoony by Day: Your Go-To Daytime Look tutorial. Focusing on achieving a flawless dewy base utilising the brand’s brushes, popular beauty blender & lightweight BB Cream the demonstration will guide attendees through the steps to create a luminous complexion. The brand will also present Addoony by Night: Effortless Night Glam tutorial as the finale of BeautyLIVE! at the end of day three on 13th  February.

Day two features the Wahl Barber Battle – a live battle between two competing entrants showcasing a live demonstration  of cutting and styling using WAHL Products. This event provides a unique platform to demonstrate the creativity, technique, and passion for men’s grooming. 

On day three, Ms. Amani Al-Ghamdi from the Technical College for Girls in Riyadh presents Nail Artistry: A Journey to Designs and Stunning Creations, a nail art tutorial that aims to provide participants with the knowledge and skills necessary to design and implement innovative nail decor whether for personal use or as part of professional services.

Running alongside BeautyLIVE! The Next in Beauty Conference is the three- day show feature introduced to Saudi Arabia for the first time. Carefully curated to address pivotal themes influencing the industry, the program extends throughout the entirety of Beautyworld Saudi Arabia. Asking all the big industry questions, and serving valuable, up to date insights to sector peers, suppliers and experts, topics around the booming fragrance market in the Middle East and particularly the niche sector will be covered. 

Safeer Moidu, CEO of Fragrance World, speaking ahead of the Niche Fragrances: Trends, Challenges, and Success Stories panel on February 11th  said , “In the GCC’s fragrance world, we have to  perfect a scent based journey that creates unique experiences that connect with our customers’ particular refined tastes. When it comes to regional trends, its more than just scents for us, it’s about understanding what captivates today’s GCC consumer – a love for exclusive blends and an olfactory experience that resonates with their ever-evolving tastes and aspirations”. 

Milla Kirk, Founder of Mine in Beauty has based her brand around belief in reversing the signs of aging and is bringing her insight and expertise to day two of the conference with Beyond chronology: Reversing the aging process – delving into the latest scientific advancements, skincare innovations, and holistic approaches that defy conventional aging norms.

Also onstage, Katie Godfrey, Director of KG Beauty, will share The Secret to Being a 5-Star Beauty Business with the KSA audience, saying, “I can’t wait to share how to create a solid customer journey and true experiences for your customers within your beauty business, with actional tips and client roadmaps that can be taken away and implemented immediately”.

“The debut of BeautyLive! as part of the 4th edition of Beautyworld, is a show addition we are excited to launch for 2024. This alongside welcoming the renowned Next in Beauty Conference for the first time in Riyadh cements the exciting growth of the event due to regional and international demand. The conference and the BeautyLIVE! stage bring together artists, attendees and speakers and with all eyes on the GCC for beauty and wellness market growth, we are delighted to bring the discussions and talent here” said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East. 

Bilal Al-Baramawi, CEO of 1st Arabia Exhibitions and Conferences, said: “BeautyLIVE! allows the true stars of the industry to showcase and shine alongside their peers. A chance for local educators to show their skills alongside international counterparts. It’s a brilliant addition to show in Saudi Arabia for the first time alongside the Next in Beauty Conference giving visitors even more value from the exhibition.” 

Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka). Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.For more information or to register as a visitor at Beautyworld Saudi Arabia 2024 please visit: