appoints Chief Marketing Officer for MENA operations, the leading global multi-licensed broker operated by Key Way Markets Ltd, is pleased to announce the appointment of Abdelhadi Laabi as their Chief Marketing Officer for the MENA region effective January 2022. As the CMO of, he will be responsible for charting a strategic 360-degree approach in line with the brand pillars – ‘trust’ and ‘innovation’, to further amplify the brand name and vision in the MENA region.

Backed with more than a decade of prolific experience in marketing and branding, Abdelhadi has worked with illustrious organisations across the FMGC, Hospitality, and Finance industries.

“With great plans and vision on the horizon for in 2022, we are delighted to have Abdelhadi onboard with us as our CMO. We look forward to working with him as we further enhance our offering to continue shaping the future of trading in the region and equip our clients with the knowledge to make the most of their trading experience,” said Madalina Rotaru, CEO of MENA and COO of Key Way Group Ltd – the operating company of

Fuelled by creativity and long-standing experience, Abdelhadi was instrumental in charting the overall marketing strategies for renowned financial brokerages in the region. Additionally, he also led the setup and launch of organisations in the UAE, including enhancing their overall brand positioning. recently launched ThematiX, their latest addition to the “X” branded line of products in the Middle East. The product offers traders a unique trading experience. ThematiX will empower clients to trade popular companies grouped in pre-built stock categories based on specific industries and trends such as Social Media, Energy, Crypto, or Electric Vehicles. Available on’s online trading portal, the product allows users to trade multiple stocxks of the world’s largest companies from different industries, market movements, or popular topics of interest by opening a single position.This product is in addition to the previously launched: StoX – the proprietary 0 commission, unleveraged stock trading service, and QuantX – an innovative portfolio builder designed to create fully customised investment portfolios in a matter of minutes, adhering to the clients’ set-up parameters.

Since opening its strategic location in Abu Dhabi in 2020,, which is regulated by CySEC[1], FSCA[2], and ADGM[3], has continued to offer an authentic and exceptional trading experience for professional and novice traders alike. CAPEX.comblends technology with a customer-centred, education-oriented approach to create a one-of-a-kind trading experience. As the multi-award-winning[4]fintech company grows and expands its global presence, it continues to develop as a complete fintech platform – a one-stop-shop trading solution with tailor-made services for clients and partners.