Zefr acquires Israeli AI firm Adverif.ai, bolstering technology-led approach to identifying and defunding misinformation

Zefr, the global leader in brand suitability across walled gardens, announced today the acquisition of Adverif.ai, an Israeli-based AI company focused on identifying and defunding misinformation at scale. Adverif.ai’s AI-driven approach to misinformation is based on the world’s first fact-checking engine, which applies custom integrations with over 50 fact-checking organizations around the world to train […]

Among IT Decision-Makers, 85% See Urgent Shift in Focus to Consumers’ Digital Experiences in New “Reprogramming the Enterprise” Report from WSO2

In a survey of 500 IT decision-makers, 85% agree that there is an urgent shift toward focusing on consumers’ digital experiences. Moreover, 73% of respondents say that the move to focus on the digital experience in their own organization was sudden. The survey was conducted for a new report from WSO2, “Reprogramming the Enterprise: Keeping […]

Axis Communications has committed to set company-wide emissions reduction targets in line with the Science Based Targets initiative (SBTi)

Axis Communications has committed to set science-based emissions reduction targets in line with the level of decarbonization required to meet the goals of the Paris Agreement – to limit global warming to well-below 2°C above pre-industrial levels and pursue efforts to limit warming to 1.5°C. Ray Mauritsson, Axis CEO, said, “There can be no debate […]

Microsoft launches HoloLens 2 in the UAE, empowering organizations with the innovation of mixed reality

Microsoft today announced the availability of its industry leading HoloLens 2 mixed reality headset in the UAE. HoloLens 2 provides the most comfortable, intuitive, and immersive mixed reality experience available, delivering enterprise value across key sectors with Dynamics 365 business applications and industry ISV solutions, backed by the reliability, security, and scalability of Microsoft Azure. […]

Sharjah Media City opens doors to new financing opportunities in collaboration with Funding Souq

Sharjah Media City (Shams) is expanding support for entrepreneurial ventures in the media sector and adding new financing opportunities to its portfolio that target innovative start-ups and SMEs and enable them to secure financing through a strategic partnership and guarantee scheme agreement with venture debt platform Funding Souq. The agreement aims to provide innovative financing […]

Forensic Risk Alliance chooses DIFC for Middle East head office to grow forensics and advisory market

Forensic Risk Alliance (FRA), a forensic accounting, business analysis and eDiscovery consultancy specialising in international and complex investigations, compliance and disputes, has established its Middle East and Africa Head Office in Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region. DIFC continues to attract […]