Empyre Communications, Dubai’s leading PR and Marketing powerhouse, expanded its ever-growing portfolio with ten new brands spanning from restaurants, to sportswear, and a consulting firm: GITANO Dubai, carine by Chef Izu, Blume Dubai Mall, ASICS, Blume Sports Lounge, Fumée, The Coop House, and Social Distrikt, Korn Ferry, and Persian Caviar. Additionally, the agency has also […]
TikTok has published a phenomenal success story spotlighting Mohamed Yousuf Naghi Motors – Ford, marking the platform’s first-ever regional case study featuring an automotive brand. The TikTok campaign, executed during Ramadan, a high-stakes season for car sales in Saudi Arabia, produced exceptional results: over 3.8 million impressions, more than 8,000 leads and a 40% qualification […]
Elite Group Holding has opened its newest SOUEAST showroom in Deira, Dubai on 16 August, deepening their partnership with the popular Chinese automotive brand to expand in the UAE. Following the launch on Sheikh Zayed Road earlier this year, this second showroom reinforces Elite Group Holding’s strategy to bring affordable, technologically advanced SUVs closer to […]
NIO, a global leader in premium smart electric vehicles, has officially opened its first NIO Hub in the UAE, located on Dubai’s Sheikh Zayed Road. Differing from existing NIO House or Space concepts, NIO Hub brings together every essential user touchpoint under one roof: from product showcases and test drives to new car delivery, aftersales […]
The GCC Menopause Summit has announced Mediclinic Middle East as its official headline sponsor for the 2025 edition, taking place on October 23rd at the Mohammed Bin Rashid Library. Following the summit’s sell-out debut last year, Mediclinic’s support reinforces the growing commitment to advancing women’s health in the region. Together, the partnership will emphasise the […]
DesertBoard, the Middle East’s leading innovator in sustainable building material for construction solutions, will debut its flagship Palm Strand Board (PSB®) at the Saudi Wood Expo 2025, marking its first major showcase in the Kingdom. Manufactured from agricultural palm waste—an abundant, underused resource in the region—PSB® offers a viable, research-backed solution to Saudi Arabia’s growing […]
With more than 100 local and international exhibitors, the second edition of the Health and Beauty Expo was launched at Jeddah Super Dome, from August 27 to 29, 2025. The expo, organized by Zumra Al-Ebdaa Group, aims to be the most comprehensive and pioneering event in the region. It seeks to transfer expertise and build […]
RRS International Development has officially broken ground on the highly anticipated NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments, marking a new milestone for the oversubscribed project. The $100 million mixed-use project, developed in collaboration with Minor Hotels, brings the internationally renowned NH Collection Hotels & Resorts brand to Al Marjan Island […]
Moscow Fashion Week, running until September 2, continues to affirm its global scale with 220 designers from 10 countries showcasing their latest collections. For many participants, walking the Moscow runway represents a valuable chance to connect with a global audience and share the unique story of their brand. This season’s lineup is as diverse as […]
Introducing “The Rewarding Escape”, an exclusive experience that invites travelers to discover the grandeur of Budapest’s Al Habtoor Palace and the vibrant luxury of Dubai in a single, unforgettable journey. This unique offer bridges the timeless elegance of Europe’s imperial heart with the visionary energy of the Middle East, allowing guests to craft a story […]
