As technology reshapes every dimension of marketing, leaders must evolve faster, anchoring strategy in clarity, empathy, and innovation. Leadership Beyond Titles: The Shift from Authority to Accountability The UAE’s business landscape is evolving at a remarkable pace, and with it, the very definition of leadership is transforming. Hierarchies are yielding to agility, customer expectations are […]
The Challenge Many laboratories and universities across the GCC still depend on overseas suppliers for research-grade chemicals. These long supply chains mean 30 to50 day waits, unpredictable delivery schedules, and additional costs that disrupt experiments and slow innovation. For researchers, every delay has a ripple effect, experiment schedules change, equipment sits idle, and grant deadlines […]
Every organization dreams of transformation — faster systems, leaner structures, and higher productivity. Yet, real transformation doesn’t begin in systems or structures; it begins in people. Over the years, I’ve learned that transformation isn’t a project. It’s a culture. And culture isn’t built through slogans on the wall — it’s built through the invisible architecture […]
In a business world defined by global partnerships, one skill quietly determines who succeeds — and who gets left behind. It is not technology, not branding, and not even strategy. It is cross-cultural intelligence, the ability to understand, adapt, and work effectively with people from different cultural backgrounds. For companies operating in the Gulf region, […]
When I first pitched my venture in London, my voice trembled. Not because I doubted my idea — but because I was trying to fit a lifetime of meaning, migration, identity, and purpose into five minutes of English. In that moment, I realised something essential: a pitch is not a performance. It is an act […]
Being alone was treated like a problem but maybe it was the greatest gift we never noticed. In a world that celebrates constant connection, solitude has become the most misunderstood state of all. Society has taught us to fear being alone — to see it as a problem that needs fixing rather than a skill […]
For most of the last century, growth was defined by scale; often at the expense of simplicity and authenticity. What was once simple, natural, and pure was reimagined to serve mass markets. For instance, the humble potato became fries, chips, and heavily processed snacks. Tobacco, once chewed or smoked in small quantities, was industrialized into […]
As someone working in tourism and innovation in Egypt, I’ve seen firsthand how technology is reshaping the way visitors experience our country. It’s exciting to witness a new wave of change where creativity, culture, and digital transformation come together to tell Egypt’s story in a completely new way. When people think of Egypt, they usually […]
In today’s classrooms, attention has become the new currency – and students are its toughest investors. They’ve grown up in a world of instant storytelling, where YouTube, Netflix, and TikTok shape how they learn and make sense of the world. Yet much of education still relies on static slides, memorisation, and disconnected facts. What if […]
In today’s job market, career growth is no longer defined only by local opportunities. Many professionals across the Middle East and North Africa aspire to work with international organizations, global consultancies, development agencies, embassies, or NGOs operating in the region. These roles offer exposure to multicultural teams, cross-border projects, and work that often has broader […]
