Tell us about your company, Ascendant Group. Ascendant builds brands for the world’s top CEOs and executives. We integrate brand strategy, PR, social media, and publishing into one cohesive engine. Our work positions leaders as influential voices in their industries and turns personal brands into growth assets. Over the past 21 years, we’ve worked across […]
When foreign professionals arrive in the Gulf, they often bring their decks, KPIs, and timelines. But soon they realize something: not everything moves by the numbers here. In fact, 6 out of 10 businesses fail in the GCC, not because of poor products, but because they misunderstand the most important business dynamic: it’s not just a […]
Over the past few years, Lebanon has faced one of the most complex economic and social crises in modern history. A collapsing currency, disrupted supply chains, and widespread uncertainty have transformed the way individuals and organizations operate. For business leaders and operations professionals, survival meant more than maintaining profitability it meant redefining efficiency, leadership, and […]
Zohair Hemani is the Director of Hemani Group of Companies and a third-generation business leader steering the global growth of one of the most recognized names in herbal and natural wellness. Since formally joining the business in 2008, he has been instrumental in modernizing and scaling Hemani’s operations, brand presence, and international footprint. Tell us […]
Tell us about yourself My name is Houman Jahangard, and I was born in Tehran, Iran. From childhood, I was naturally extroverted, curious, and eager to explore new things. Details always mattered to me. I constantly had many questions, and I did not always know where to find the answers. I have always placed great […]
Tell us about yourself and your background I am a project and product management professional with around seven years of experience leading initiatives across technology, digital transformation, and management consulting in the MENA region. My journey began with software engineering & engineering and management foundation, which I later complemented with certifications in Lean Six Sigma […]
Influencer marketing in the Gulf has firmly established itself as a central growth driver for brands across Saudi Arabia, the UAE, Kuwait, Qatar, and Lebanon. Social platforms now define how people discover products, trends, and lifestyles. Marketers no longer ask whether to invest in creators; they ask how to invest wisely. Drawing from over a […]
In the evolving energy landscape, the oil and gas industry is under immense pressure to deliver cleaner operations while maintaining profitability. Climate change, resource scarcity, and the demand for low-carbon solutions are no longer external issues—they sit at the heart of the industry’s long-term survival. The circular economy model, once considered a sustainability concept, has […]
Everyone loves talking about strategy, how to build the vision, goals, KPIs, and the big plans. But you know what kills strategy faster than a bad idea? Misalignment. You can have the best plan on paper, the most talented team, the biggest ambition, and yes even the best advisor, but if people aren’t aligned around […]
2025 is emerging as a defining year for the Gulf’s capital-market landscape. Dubai International Financial Centre (DIFC) has posted record registrations and a surge in hedge-fund and asset-management activity, signalling Dubai’s intent to be the region’s fund gateway. Saudi Arabia’s Capital Market Authority has launched landmark reforms to further open Tadawul to foreign investors, aiming […]
