When foreign professionals arrive in the Gulf, they often bring their decks, KPIs, and timelines. But soon they realize something: not everything moves by the numbers here. In fact, 6 out of 10 businesses fail in the GCC, not because of poor products, but because they misunderstand the most important business dynamic: it’s not just a […]
Everyone loves talking about strategy, how to build the vision, goals, KPIs, and the big plans. But you know what kills strategy faster than a bad idea? Misalignment. You can have the best plan on paper, the most talented team, the biggest ambition, and yes even the best advisor, but if people aren’t aligned around […]
Every business leader today feels the pressure of keeping up with digital platforms, performance channels, and now AI. The temptation is to chase quick wins: a paid campaign here, an AI-generated article there. On paper, it looks efficient. In practice, it rarely delivers the sustainable growth leaders are hoping for. As a marketing consultant, I’ve […]
“The future belongs to those who invest in their people. Training isn’t a cost; it’s your competitive edge.” Tell us about yourself and your background I’m proud to say that my story is beautifully layered. I’m an Omani, born in Scotland to Egyptian Lebanese parents, a unique cultural mix that has shaped how I see […]
Tell us about yourself and what it is you currently do I am a visionary executive coach and business transformation professional with over 30 years in the global energy and leadership space. Along with my oil and gas experience, I mentor and coach executives in leading international firms. I am certified by International Coaching Federation […]
Expanding or relocating a business to a country with a very different culture and business environment is both exciting and challenging. On one side, new opportunities, markets, and networks emerge; on the other, unfamiliar rules, cultural gaps, and hidden complexities can slow down progress. In my work supporting entrepreneurs and investors across borders, I’ve seen […]
For many years, the main story around entrepreneurship has been about profit. Revenue, margins, traction and valuations were seen as the only measures of success. But the world is changing, and so is the meaning of building a real company. Today, entrepreneurs are asked to expand their vision, because growth should not be separated from […]
You are the founder of Potentia Path. Tell us more about what your company does Potentia Path empowers organizations to unlock their full potential in hybrid and remote work environments. We specialize in transforming struggling distributed teams into high-performing, connected cultures using brain science principles that work with human nature, not against it. What makes […]
Tell us about yourself and your background My name is Michele Ammirati, and I am the Managing Partner of WellTax, an international Accounting and Tax Advisory firm based in the United Kingdom and the United Arab Emirates. I’ve spent over a decade working with large corporations, SMEs, private clients, and family offices on cross-border tax […]
In the fast-paced business realm of the Gulf, entrepreneurs are flooded with tools, tactics, and technologies. From AI to growth frameworks, the world offers no shortage of systems to scale. But beneath every high-performing founder I’ve ever worked with, one hidden factor separates power from burnout: energetic alignment. While most strategy is built in spreadsheets, […]
