How AI is Revolutionizing SMEs in the MENA Region: Insights from PLATMA

Small and medium-sized enterprises (SMEs) are making a significant contribution to the MENA region. Studies show that formal SMEs contribute up to 45% of employment and 33% of GDP in developing countries. Among them, MSMEs have a very high share of private sector employment in the Middle East and North Africa (MENA). According to official […]

From vision to reality: building scalable startups in the UAE

Global entrepreneur Roman Ziemian shares his journey, insights, and strategies for building sustainable startups in one of the world’s most innovative and competitive markets. As an entrepreneur, I’ve learned that while every business starts with a vision, the real challenge lies in bringing that vision to life and making it scalable. The UAE offers one […]

CEO Spotlight: Mr. Al Arif, CEO of World Padel Academy

What inspired you to start World Padel Academy (WPA)? I’ve always believed in the potential of padel as a sport that connects people and communities. Starting WPA was about turning my passion for the game into an opportunity to create something meaningful. It was inspired by the idea of building a platform where people of […]

Circular Economy: A Catalyst for Sustainable Value Chain Transformation

The global sustainability movement highlights an urgent need to responsibly manage resources, ensuring availability for future generations. This article explores how circular economy principles can act as enablers for redesigning global value chains to achieve proactive adaptability and align with sustainability objectives. Understanding Circular Economy The circular economy promotes resource efficiency through practices such as […]

Books are Marketing and Legacy Assets for your Business Growth

Why Personal Development Books Make Great Page-Turners The personal development genre has been a cornerstone of the publishing industry for decades, yet its appeal continues to grow, particularly in business and coaching circles. In the Middle East, where entrepreneurship is booming and coaching is gaining momentum, personal development books are more relevant than ever. These […]

From Profit to Purpose: The Organization’s “Raison D’Etre”

For much of the 20th century, the purpose of business was to generate as much profit as possible for its shareholders. When I was growing up, this sentiment was popularized by economist Milton Friedman in the 1970s, and again by Gordon Gecko in the 1980’s. While this perspective fueled unprecedented economic growth and industrial expansion, […]

The Future of Travel: How Personalization and Innovation Are Changing the Way We Explore the World

As travelers’ expectations evolve, the demand for unique and authentic experiences is at an all-time high. In this interview, Michael Sokolov, CEO & Co-founder of Solartrip, shares his insights on how innovative technology is transforming travel—delivering seamless personalization while helping businesses in the MENA region tap into new growth opportunities. Michael, the travel landscape is […]