Influencer marketing in the Gulf has firmly established itself as a central growth driver for brands across Saudi Arabia, the UAE, Kuwait, Qatar, and Lebanon. Social platforms now define how people discover products, trends, and lifestyles. Marketers no longer ask whether to invest in creators; they ask how to invest wisely. Drawing from over a […]
In the evolving energy landscape, the oil and gas industry is under immense pressure to deliver cleaner operations while maintaining profitability. Climate change, resource scarcity, and the demand for low-carbon solutions are no longer external issues—they sit at the heart of the industry’s long-term survival. The circular economy model, once considered a sustainability concept, has […]
Everyone loves talking about strategy, how to build the vision, goals, KPIs, and the big plans. But you know what kills strategy faster than a bad idea? Misalignment. You can have the best plan on paper, the most talented team, the biggest ambition, and yes even the best advisor, but if people aren’t aligned around […]
2025 is emerging as a defining year for the Gulf’s capital-market landscape. Dubai International Financial Centre (DIFC) has posted record registrations and a surge in hedge-fund and asset-management activity, signalling Dubai’s intent to be the region’s fund gateway. Saudi Arabia’s Capital Market Authority has launched landmark reforms to further open Tadawul to foreign investors, aiming […]
Tell us about yourself and your background My name is Olga Sukhanova, and I am the founder of COLABB. COLABB is a Dubai-based commercial real estate investment and creative development firm. I started my career as a manager in commercial real estate. Over 12 years, my career trajectory grew into the role of a strategic […]
Today, many entrepreneurs, CEOs, and business leaders are more focused on chasing likes and views on social media than on building real marketing strategies. Somewhere along the way, “going viral” became the goal, and short-term engagement on TikTok or Instagram started to be confused with actual branding and positioning. The truth is simple: marketing is […]
Every business leader today feels the pressure of keeping up with digital platforms, performance channels, and now AI. The temptation is to chase quick wins: a paid campaign here, an AI-generated article there. On paper, it looks efficient. In practice, it rarely delivers the sustainable growth leaders are hoping for. As a marketing consultant, I’ve […]
I have spent nearly twenty years helping banks and insurance companies transform, integrate and scale across Europe, Latin America, the US, and the Middle East. One thing is clear: the future of financial services is not about slow or occasional change. It is about constant transformation: Banks and insurers must act like living systems, always […]
Imagine a Dubai-based tech startup smashing its revenue goals, throwing a glitzy product launch, and dominating business headlines. But behind the scenes, employees are burned out, morale is tanking, and customers are frustrated with sloppy service. The hype fades fast. This isn’t just a business flop—it’s a leadership failure. Enter the solution: Ethical Leadership. Ethical […]
In recent years, Egypt has quietly emerged as a rising force in the Middle East and North Africa (MENA) startup scene. With its youthful population, growing digital infrastructure, and increasing investor interest, the country is positioning itself as a regional innovation hub. But Egypt’s startup momentum is not merely a story of economic growth, it’s […]
