Securing Airports in Challenging Times: Technology and Strategies for the Future

How the Middle East Can Lead in Aviation Safety Airports are the arteries of global connectivity, pulsing with passengers, cargo, and ambition. Yet, in today’s world—marked by cyber threats, geopolitical tensions, and evolving criminal tactics—they’re also prime targets. For the Middle East, a region driving aviation growth through hubs like Dubai, Riyadh, and Doha, securing […]

Wellness Company Spotlight: Synaptic Fit Fusion Pros

Terry – tell us about yourself and your background I’m Terry, an experienced weight loss social psychologist and mental health coach passionate about using neuroscience to guide transformative journeys and help clients develop their future perfect selves. My background spans biochemistry and sports science, mental health coaching, mind-body pain practitioner, and a master’s in psychology, […]

The Future of Fintech

1. The Expansion of Digital Banking Traditional banking is gradually being replaced by digital-only banks, also known as neobanks, which offer fully online services without the need for physical branches. These banks provide more personalized and cost-effective financial solutions, making banking more accessible for individuals and businesses. The rise of open banking, which allows third-party […]

Why Playing It Safe is the Riskiest Move in Business and Fashion

If you’re building something new—whether it’s a business, a brand, or a movement—you have two choices: follow the blueprint, or tear it up. Most people stick to the blueprint. It’s safe. It’s predictable. It’s why industries get stuck in loops, repeating the same formulas until someone comes along and breaks the cycle. That’s where the […]

Virtual assets in 2025 and beyond

Last month, Binance secured a $2billion investment from MGX, the new technology investment company created by United Arab Emirates (UAE) sovereign wealth fund Mubadala Investment and AI firm G42. Mubadala, one of the most active sovereign wealth funds in the Middle East, manages around $230billion in assets under management. For at least the last 15 years, it has been diversifying away […]

Mastering CRO: The Future of Digital Marketing in the MENA Region

Introduction: The Challenge of Digital Marketing Efficiency In today’s fast-paced digital landscape, businesses in the MENA region face an ongoing struggle: how to convert digital presence into measurable growth. High ad spends often lead to visibility but not necessarily to conversions, leaving companies questioning the effectiveness of their strategies. This is where Conversion Rate Optimization […]