Is Your DLP Slacking?

The development of information technologies brings new challenges. It is especially relevant for the field of cybersecurity. Malicious actors adopt AI-powered solutions, enhance phishing techniques, and evolve their tactics. The issue of new data transfer channels became acute with the widespread use of remote work and hybrid workplaces. Therefore, protective measures need to adjust to […]

Empowering the Mass Affluent: How AI is Revolutionizing Wealth Management in the Middle East

Introduction: The Rise of the Mass Affluent Investor The Middle East is witnessing a surge in its mass affluent population—individuals with investable assets ranging from $100,000 to $1 million. This diverse group, including professionals, entrepreneurs, and expatriates, seeks to manage their wealth with the sophistication of professional investors. Yet, with their high fees and focus […]

From Fitness to Fortune: Why Wellness is the Middle East’s Next Big Business Opportunity

Health and wellness used to be seen as individual pursuits. Today, they’re at the center of national vision statements, business strategies, and startup pitch decks across the Middle East. As someone who has worked with federations, founded fitness ventures, and advised wellness startups, I’ve seen a striking shift: wellness is no longer just a lifestyle—it’s […]

Company Spotlight: Khushbu Bhatia, Partner & Head of Marketing at Smart Zone

Tell us about yourself and your background. I’ve always been deeply passionate about marketing and its power to drive businesses forward. With over 18 years of experience in the field, I’ve had the privilege of working with businesses across various industries, helping them articulate their vision and carve out a niche in the marketplace. Growing […]