From Profit to Purpose: The Organization’s “Raison D’Etre”

For much of the 20th century, the purpose of business was to generate as much profit as possible for its shareholders. When I was growing up, this sentiment was popularized by economist Milton Friedman in the 1970s, and again by Gordon Gecko in the 1980’s. While this perspective fueled unprecedented economic growth and industrial expansion, […]

The Future of Travel: How Personalization and Innovation Are Changing the Way We Explore the World

As travelers’ expectations evolve, the demand for unique and authentic experiences is at an all-time high. In this interview, Michael Sokolov, CEO & Co-founder of Solartrip, shares his insights on how innovative technology is transforming travel—delivering seamless personalization while helping businesses in the MENA region tap into new growth opportunities. Michael, the travel landscape is […]