Generative AI is no longer a novelty — it’s a production-ready toolset that helps brands in the UAE and Saudi Arabia move faster, test more, and spend smarter when creating design and video. By Ilya Zmienko, Founder, Svyazi. Communications Agency Why this matters now Generative AI has leaped far beyond early demos. Today, text‑to‑image and […]
You are the founder of Potentia Path. Tell us more about what your company does Potentia Path empowers organizations to unlock their full potential in hybrid and remote work environments. We specialize in transforming struggling distributed teams into high-performing, connected cultures using brain science principles that work with human nature, not against it. What makes […]
Tell us about yourself and your background My name is Michele Ammirati, and I am the Managing Partner of WellTax, an international Accounting and Tax Advisory firm based in the United Kingdom and the United Arab Emirates. I’ve spent over a decade working with large corporations, SMEs, private clients, and family offices on cross-border tax […]
In recent years, the Middle East and North Africa (MENA) region has emerged as a hotbed of startup activity. According to MAGNiTT’s 2023 MENA Venture Investment Report, the region saw over $3.2 billion in VC funding across nearly 600 deals, with the UAE, Saudi Arabia, and Egypt leading the charge [Source: MAGNiTT, 2023. Initiatives like […]
In the fast-paced business realm of the Gulf, entrepreneurs are flooded with tools, tactics, and technologies. From AI to growth frameworks, the world offers no shortage of systems to scale. But beneath every high-performing founder I’ve ever worked with, one hidden factor separates power from burnout: energetic alignment. While most strategy is built in spreadsheets, […]
In today’s hyper-connected economy, it’s tempting to believe that scaling a business is just about product-market fit, sleek design, and solid digital spend. But in the Middle East, businesses that survive while the others truly thrive are often distinguished by one crucial factor – cultural fluency. If you’re launching a startup, running a digital agency, […]
In today’s fast-paced business environment, resilience has become more than just a desirable trait, it is a SURVIVAL skill. Organizations face constant disruption, whether from economic uncertainty, technological change, or global crises. At the heart of navigating these challenges successfully lies one crucial factor: the resilience of employees and teams. Workplace resilience is not simply […]
They’re bold. They’re fast. They’re surprisingly well-informed.Welcome to the era of Gen Z — the newest generation stepping into the workforce with purpose, passion, and a playlist of ambitions. As an HR Professional, I’ve had the chance to work with professionals across generations. But in the last two years, I’ve seen something shift: Gen Z […]
In the last decade, the Middle East has emerged as one of the fastest-growing hubs for digital transformation. With smartphone penetration rates among the highest in the world and a youthful population driving online engagement, marketing in the region is no longer about simply being present — it’s about being authentic, adaptive, and value-driven. For […]
The GCC countries want to change how they produce and use energy. They want to use more clean energy, reduce dependence on oil and gas, and build stronger and more modern power systems. Europe has already done a lot of this work and has many useful lessons. Set Clear Targets, Build Trust Europe made substantial […]
