What Is Sonic Branding? If branding is how people recognize your business visually, sonic branding is how they remember you emotionally. Think of the Netflix “ta-dum,” the Intel chime, or the satisfying snap of a Coca-Cola bottle opening. These aren’t just sounds — they’re experiences. They connect instantly. They stick. And they say something powerful […]
Tell us about yourself and what it is you currently do As a qualified Personal Stylist, I help busy women regain their confidence, rediscover their unique style and feel amazing in the body they have now. I style women of all body types and am passionate about helping busy women be the best version of themselves […]
Expanding or relocating a business to a country with a very different culture and business environment is both exciting and challenging. On one side, new opportunities, markets, and networks emerge; on the other, unfamiliar rules, cultural gaps, and hidden complexities can slow down progress. In my work supporting entrepreneurs and investors across borders, I’ve seen […]
Tell us about yourself and your background My name is Sara Rana. I was born and raised in Oslo, Norway, to parents who immigrated from Pakistan in the 1970s. I hold a Master’s degree in Computer Science from the University of Oslo. After graduation, I spent eight years working for Kripos (the Norwegian National Criminal […]
I was born in Bosnia and Herzegovina, a place where resilience and strength are ingrained in our DNA. My journey has taken me across the world through Europe, the USA, and now the Emirates, where each culture and experience has shaped me into the person I am today. Along the way, I mastered seven languages, […]
For many years, the main story around entrepreneurship has been about profit. Revenue, margins, traction and valuations were seen as the only measures of success. But the world is changing, and so is the meaning of building a real company. Today, entrepreneurs are asked to expand their vision, because growth should not be separated from […]
Generative AI is no longer a novelty — it’s a production-ready toolset that helps brands in the UAE and Saudi Arabia move faster, test more, and spend smarter when creating design and video. By Ilya Zmienko, Founder, Svyazi. Communications Agency Why this matters now Generative AI has leaped far beyond early demos. Today, text‑to‑image and […]
Tell us about yourself and your background My name is Michele Ammirati, and I am the Managing Partner of WellTax, an international Accounting and Tax Advisory firm based in the United Kingdom and the United Arab Emirates. I’ve spent over a decade working with large corporations, SMEs, private clients, and family offices on cross-border tax […]
In recent years, the Middle East and North Africa (MENA) region has emerged as a hotbed of startup activity. According to MAGNiTT’s 2023 MENA Venture Investment Report, the region saw over $3.2 billion in VC funding across nearly 600 deals, with the UAE, Saudi Arabia, and Egypt leading the charge [Source: MAGNiTT, 2023. Initiatives like […]
In the fast-paced business realm of the Gulf, entrepreneurs are flooded with tools, tactics, and technologies. From AI to growth frameworks, the world offers no shortage of systems to scale. But beneath every high-performing founder I’ve ever worked with, one hidden factor separates power from burnout: energetic alignment. While most strategy is built in spreadsheets, […]
