Tell us about yourself and your background. (Include living in Kuwait & The Gulf War) Art college is where it all began. I studied Graphic Design, fell in love with an Iraqi student, got married and flew to Kuwait to start a new life. That was 1978 – and what a rollercoaster that was! Literally […]
Category: TOPICS
Founder Spotlight: Ummair Butt
Tell us about yourself. I am a British Pakistani and have been living in the UAE for over fifteen years. I moved to the UAE in 2009 from the UK where I worked as an accountant for nine years in London in various capacities. I introduced the first insurance comparison site to the Middle East […]
Wellness Company Spotlight: Synaptic Fit Fusion Pros
Terry – tell us about yourself and your background I’m Terry, an experienced weight loss social psychologist and mental health coach passionate about using neuroscience to guide transformative journeys and help clients develop their future perfect selves. My background spans biochemistry and sports science, mental health coaching, mind-body pain practitioner, and a master’s in psychology, […]
The Future of Fintech
1. The Expansion of Digital Banking Traditional banking is gradually being replaced by digital-only banks, also known as neobanks, which offer fully online services without the need for physical branches. These banks provide more personalized and cost-effective financial solutions, making banking more accessible for individuals and businesses. The rise of open banking, which allows third-party […]
Why Playing It Safe is the Riskiest Move in Business and Fashion
If you’re building something new—whether it’s a business, a brand, or a movement—you have two choices: follow the blueprint, or tear it up. Most people stick to the blueprint. It’s safe. It’s predictable. It’s why industries get stuck in loops, repeating the same formulas until someone comes along and breaks the cycle. That’s where the […]
Virtual assets in 2025 and beyond
Last month, Binance secured a $2billion investment from MGX, the new technology investment company created by United Arab Emirates (UAE) sovereign wealth fund Mubadala Investment and AI firm G42. Mubadala, one of the most active sovereign wealth funds in the Middle East, manages around $230billion in assets under management. For at least the last 15 years, it has been diversifying away […]
Mastering CRO: The Future of Digital Marketing in the MENA Region
Introduction: The Challenge of Digital Marketing Efficiency In today’s fast-paced digital landscape, businesses in the MENA region face an ongoing struggle: how to convert digital presence into measurable growth. High ad spends often lead to visibility but not necessarily to conversions, leaving companies questioning the effectiveness of their strategies. This is where Conversion Rate Optimization […]
How Saudi Arabia is Turning Sports into Big Business: Lessons for Regional Entrepreneurs
In recent years, Saudi Arabia has taken bold steps to redefine its global identity—not just as a leader in energy, but as a thriving hub for sports, tourism, and entrepreneurship. At the center of this transformation is Vision 2030, a national strategy designed to diversify the Kingdom’s economy and unlock new industries. Among them, sports […]
Empathy: Should we put empathy first before our work?
Have you ever heard the phrase, “Work is work, please don’t take it personally,” or been told, “You’re too emotional, please set it aside”? These sayings have become common in workplaces, where emotions are often pushed aside to maintain productivity. But let’s pause and ask ourselves: Can we ignore the fact that we are still […]
GCC’s Food Future: Smarter, Fresher, and Independent
Every year, the GCC countries imports nearly 85% of its food*. At the same time, retail food waste in the GCC is notably 38% higher than the global average*. A tomato from Europe spends weeks in transit before reaching Qatar. One broken cold chain link? Spoiled. A supermarket may discard perfectly edible food because it “looks old.” A restaurant […]










