You can build consumer trust with a content marketing strategy. All content is aimed not so much at presenting a product or service in a favorable light, but at providing useful information. This is the constant generation of content that is relevant and interesting to users. Unfortunately, business leaders do not always understand that the […]
Category: TOPICS
What Business Are We In?
Answer these two questions well and watch as success unfolds. Sounds easy, but it is the one basic that is not covered effectively by a large part of the busines community. It is the holy grail for providing value and igniting innovation. Many companies have evolved over the years. We are not talking about that. […]
The Circular Economy Guide For Entrepreneurs
In 2002, His Highness Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai, was flying a helicopter in the “Saruq Al-Hadid” area located in the South Dubai Emirate at the northern edge of Rub’ al Khali desert. That was when he noticed a strange difference in the shape of the sand dunes and that […]
Doing Business in Dubai
Given her incontestable features- which include luxurious tourism, top-notch hospitality and real estate, Dubai takes pride in being the Paris of the Middle East and North Africa. Economically, the city has, over the years, attracted businesses and keeps attracting the best talents from all walks of life. The ongoing pandemic has shown Dubai’s resourcefulness and […]
CX For Financial Instutions
What is CX? CX (or Customer eXperience) is how your company meets (or not) a consumer’s expectations from each interaction between them and your company . It’s also worth mentioning that CX includes each and every customer contact with your employees, your product and services, and how they are delivered. CX has a quantifiable value […]
Where to get Funding as an Early Stage Business
Say you have a brilliant idea and you are looking to raise money to build a prototype and launch it on the market. Or maybe you’re already up and running but you need money to grow your venture to the next level. Do you know which door to knock on and what will the pros […]
The Case For Entrepreneurship
The playing field has changed, irreversibly. Jobs are not as readily available as the graduates coming out of colleges are. The gap is growing and will create a chasm too large to fill by government supported projects to create more jobs. A reality check is needed. Now. This is where Entrepreneurship comes in. An […]
The ROI of Referrals
Does your company do some sort of digital advertising? It’s like magic, right? Ad targeting has become so specific that you can search out and show up in front of your ideal customer in any corner of the globe. But what happens when you stop putting money into your lead generation machine? Or, what happens […]
3 Ways to get your Startup out of the Valley of Death
Entrepreneurs are the rock stars of the 21st century. From the early trend setters (Jobs, Gates) to the internet 2.0 superstars (Zuckerberg, Dorsey) and finally to the new kids on the block (Kalanick, Spiegel), society today reveres those who dare to dream bigger and farther than the rest of humanity. Make no mistake – these […]
Leadership in a COVID censored world
Leaders are the ones who know the way, goes the way and shows the way, John Maxwell remarked quite poignantly. The pertinent question is – is it enough and simplistic as it sounds? Definitely not in a Covid-19 world, wherein the basic premise and tenets of leadership have been re-defined not by its scope but […]