In today’s world managers & leaders are faced with increasingly complex responsibilities. In order to meet this challenge, they must be continually sharpening their management & leadership skills. It is crucial that leaders are prepared to build up the organisation in both words and deeds. People listen and respect a leader that clearly articulates the […]
“True Leaders don’t create followers; they create more leaders” Who is a Great Leader? Who is the First Person that Instantly Comes to Your Mind? Is it Nelson Mandela, Mahatma Gandhi or Yusuff Ali? When you think of great leaders, instinctively your thoughts turn to men. This has been the norm for thousands of years. […]
It is common practice for companies to have marketing and sales departments, but it amazes me how the marketing function and department is considered less major to sales and often is combined with a sister department. Some consider the amalgamation a logistics-related cost strategy. While this may be true in some regard, aren’t we unconsciously […]
As Business Entrepreneurs, many of us are responsible for growing our business. Unless you have hired specifically a seller – you are the seller as well as the Founder. To grow our business we need clients and to get clients, we need to be good at selling, which for most of us can be tough! […]
You can build consumer trust with a content marketing strategy. All content is aimed not so much at presenting a product or service in a favorable light, but at providing useful information. This is the constant generation of content that is relevant and interesting to users. Unfortunately, business leaders do not always understand that the […]
Answer these two questions well and watch as success unfolds. Sounds easy, but it is the one basic that is not covered effectively by a large part of the busines community. It is the holy grail for providing value and igniting innovation. Many companies have evolved over the years. We are not talking about that. […]
In 2002, His Highness Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai, was flying a helicopter in the “Saruq Al-Hadid” area located in the South Dubai Emirate at the northern edge of Rub’ al Khali desert. That was when he noticed a strange difference in the shape of the sand dunes and that […]
Given her incontestable features- which include luxurious tourism, top-notch hospitality and real estate, Dubai takes pride in being the Paris of the Middle East and North Africa. Economically, the city has, over the years, attracted businesses and keeps attracting the best talents from all walks of life. The ongoing pandemic has shown Dubai’s resourcefulness and […]
What is CX? CX (or Customer eXperience) is how your company meets (or not) a consumer’s expectations from each interaction between them and your company . It’s also worth mentioning that CX includes each and every customer contact with your employees, your product and services, and how they are delivered. CX has a quantifiable value […]
Say you have a brilliant idea and you are looking to raise money to build a prototype and launch it on the market. Or maybe you’re already up and running but you need money to grow your venture to the next level. Do you know which door to knock on and what will the pros […]
