Tell us about yourself and your background My name is Olga Sukhanova, and I am the founder of COLABB. COLABB is a Dubai-based commercial real estate investment and creative development firm. I started my career as a manager in commercial real estate. Over 12 years, my career trajectory grew into the role of a strategic […]
Today, many entrepreneurs, CEOs, and business leaders are more focused on chasing likes and views on social media than on building real marketing strategies. Somewhere along the way, “going viral” became the goal, and short-term engagement on TikTok or Instagram started to be confused with actual branding and positioning. The truth is simple: marketing is […]
Every business leader today feels the pressure of keeping up with digital platforms, performance channels, and now AI. The temptation is to chase quick wins: a paid campaign here, an AI-generated article there. On paper, it looks efficient. In practice, it rarely delivers the sustainable growth leaders are hoping for. As a marketing consultant, I’ve […]
I have spent nearly twenty years helping banks and insurance companies transform, integrate and scale across Europe, Latin America, the US, and the Middle East. One thing is clear: the future of financial services is not about slow or occasional change. It is about constant transformation: Banks and insurers must act like living systems, always […]
Imagine a Dubai-based tech startup smashing its revenue goals, throwing a glitzy product launch, and dominating business headlines. But behind the scenes, employees are burned out, morale is tanking, and customers are frustrated with sloppy service. The hype fades fast. This isn’t just a business flop—it’s a leadership failure. Enter the solution: Ethical Leadership. Ethical […]
In recent years, Egypt has quietly emerged as a rising force in the Middle East and North Africa (MENA) startup scene. With its youthful population, growing digital infrastructure, and increasing investor interest, the country is positioning itself as a regional innovation hub. But Egypt’s startup momentum is not merely a story of economic growth, it’s […]
In today’s digital-first world, the lines between business, advocacy, and storytelling are blurring. Audiences are no longer satisfied with brands that sell; they want voices that stand for something. This is where the intersection of activism and entrepreneurship becomes not just powerful, but necessary. As both an entrepreneur and activist, I’ve seen how blending purpose […]
Career development can be described as a lifelong process of exploration, skill-building, and decision-making. It is not a single milestone but a continuous journey that evolves as you do. While many people think of career progress as simply moving up the corporate ladder, true career development involves much more. It includes: Self-reflection: Identifying strengths, interests, […]
The leadership everyone sees vs. the inner world no one talks about What if the key to becoming a more confident, resilient and visionary leader wasn’t just about skills or strategy – but about rewiring the beliefs that shape how you see yourself? For many high-achieving women, success on the outside hides self-doubt, perfectionism or […]
Hesham, could you start by telling our readers a little about yourself and your professional journey? Certainly. I currently serve as the Marketing Head of Lundbeck MEA, bringing more than two decades of expertise in the pharmaceutical industry. I spearhead strategic marketing and digital transformation initiatives, with a strong emphasis on AI-driven customer engagement, omnichannel […]
