Tell us about your display at Gitex.
At GITEX GLOBAL 2025, Valerion by AWOL Vision launched its flagship VisionMaster Max projector in the Middle East, debuting the next generation of home theater experiences that refine home entertainment. Visitors experienced a custom-built home theater setup demonstrating ultra-deep blacks, lifelike color accuracy, and exceptional brightness powered by RGB triple laser and our proprietary NoirScene™ Dark Field Engine System. The booth also featured Valerion’s full projector lineup, including VisionMaster Pro 2, VisionMaster Pro, StreamMaster Plus 2, StreamMaster Plus, and the AWOL Vision LTV-3500 Pro ultra-short-throw projector, alongside a dedicated gaming zone highlighting ultra-low latency and seamless motion handling for immersive gaming experiences.
List some of the best practices to take a note of in your sector.
· Innovation for visual excellence: Technologies like the world’s first Anti-RBE (Rainbow Effect) Technology, which cuts rainbow artifacts by 99.99%, and patented EBL™ (Enhanced Black Level) delivering true-to-life contrast ratios of 50,000:1, set the benchmark for cinematic-quality projection.
· Design for versatility: Valerion’s interchangeable lenses allow projectors to adapt to virtually any living space, demonstrating the importance of products that fit diverse environments.
· Seamless connectivity: Gigabit Ethernet and WiFi 6E ensure smooth streaming and advanced control, reflecting the need for reliable smart home integration.
· Enhanced user experience: Beyond technology, immersive experiences, movies, gaming, and social gatherings are essential, with intuitive operation and comfort-focused innovations improving adoption and satisfaction.
What is the anticipated growth of your sector in the next few months?
The Middle East home theater market is experiencing strong growth. The UAE’s home theater segment is projected to rise from USD 217.5 million in 2024 to USD 293.4 million by 2032, while the broader regional professional audio-visual market is expected to reach USD 22.7 billion by 2030. Globally, the home theater systems market is forecasted to expand from USD 10.45 billion in 2025 to USD 16.40 billion by 2030, reflecting increasing adoption of premium projection solutions.
What are your plans for the year ahead?
Valerion plans to expand its presence across the Middle East through strategic channel sales, partnering with retailers, integrators, and professional AV distributors to make premium home theater technology more accessible. Beyond homes, we aim to bring cinematic-quality projection to business and lifestyle spaces, including corporate environments, boutique hospitality, and entertainment venues. Through these initiatives, we will continue to showcase the VisionMaster Max and our full projector lineup, delivering next-generation visual experiences that combine immersive performance, smart connectivity, and adaptability for diverse spaces.
Share some trends that will shape your sector in the coming months
Consumers are increasingly treating the home like a private cinema, investing in immersive setups. Affluent buyers (especially in the Gulf) are installing dedicated theater rooms with high-end AV kits. Streaming platforms and major sports/gaming events have only accelerated this shift: many families now prefer 100″+ projector screens at home over public cinemas. Makers are responding with sleeker, compact designs and simple “plug‑and‑play” setups so one device can handle movies, sports, or video games interchangeably. High-end projectors now often blend into the décor (wood‑paneled walls, ceiling mounts hidden in coffers, etc.) and include built-in smart features, giving them the feel of lifestyle gadgets rather than plain AV boxes.
– Smart Home Integration and Ecosystems
Projectors are firmly entering the smart-home ecosystem. New models include built-in streaming OSes (Android TV, Google TV) and wireless protocols (Apple AirPlay, Miracast) so users can cast content directly from phones or laptops. Voice assistants and automation are standard expectations: you can ask Alexa or Siri to dim lights and start the projector as one seamless scene. Manufacturers highlight features like instant screen mirroring and multi-room casting, and AI-driven auto-calibration (auto-focus, keystone correction) to make setup trivial. In short, projectors today behave much like smart TVs or speakers – fully integrated with home assistants and apps – so that controlling screens is as easy as controlling lights or music.
–Projection Technology Advancements
On the technology side, triple laser sources continue to advance. These deliver far more brightness and contrast (and much longer life) than old lamps. For example, the new Valerion VisionMaster Max uses RGB triple laser with precision IRIS to reach a 50,000:1 contrast ratio driven by its proprietary technology EBL (Enhanced Black Level). Crucially, it exhibits almost no visible rainbow artifacts thanks to advanced algorithms and refined hardware.
–Gaming and Immersive Entertainment
Projectors are also moving front-and-center in gaming and immersive entertainment. Modern gaming projectors now offer very low input lag and high refresh rates: the VisionMaster Max, for instance, delivers just 4 milliseconds of lag at 1080p/240Hz, aiming to satisfy competitive gamers. With high dynamic range (HDR) and a 110% Rec.2020 wide color gamut, game worlds and live sports look truly spectacular on the big screenof up to 300 inches. All Valerion and AWOL Vision projectors support 3D, and future models are expected to blur the lines with VR and AR, creating even more immersive and interactive experiences. Beyond gaming, large-format projection is also transforming home entertainment — from family movie nights to fitness or yoga sessions with scenic backdrops, and even wellness light displays. In essence, projectors are becoming the ultimate multi-sensory display for any kind of content.
–Business, Hybrid Work and New Use Cases
In professional and hybrid-work spaces, projectors are gaining traction again. New business-class models emphasize easy conferencing: they deliver very large (often 100″+) images so every participant sees clearly, whether remote or in the room. Wireless presentation tools (AirPlay, Chromecast, HDMI) and built-in speakers mean anyone can step up with a laptop or phone in seconds. Features like auto keystone, optical zoom and lens shift make installation quick in any meeting room.
–Lifestyle and Aesthetic Considerations
Looking at lifestyle trends, form factor and design are front and center. Projectors are no longer just black plastic boxes; premium models feature refined casings and finishes to match high-end interiors. In essence, projectors are being treated as design objects and lifestyle tools: choices in size, placement, and casing color matter almost as much as the specs, reflecting how home entertainment is becoming highly personalized and aesthetic-driven.
Find out more here: https://www.valerion.com/
