CX For Financial Instutions

What is CX?

CX (or Customer eXperience) is how your company meets (or not) a consumer’s expectations from each interaction between them and your company .

It’s also worth mentioning that CX includes each and every customer contact with your employees, your product and services, and how they are delivered. CX has a quantifiable value that accumulates while you build relationships with customers through communication, trust, loyalty, and recommendations.

According to one leading research2 , CX has overtaken products, services, and price as the main brand differentiator.

What is the ROI of CX?

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