HONOR, a leading global provider of smart devices, announced the opening of HONOR Dubai Hub that is strategically located in Dubai Airport Free zone; the first distribution center to be established in the Middle East by the company. The facility will be dedicated for the regional market to develop intelligent terminal product sales business, serves as a distribution hub, and plays a vital role for deliveries across the East and Central Africa region.
The new warehouse will enable HONOR to swiftly deliver its complete portfolio of smart products to users from a closer and more convenient location. Moreover, it will help to strengthen the company’s distribution network and the availability of HONOR’s cutting-edge products across the Middle East and Africa.
The new HONOR Dubai Hub marks another significant and concrete milestone in HONOR’s regional growth and expansion strategy. It’s expected that the newly established distribution center will cover around 60% of finished products deliveries across the Middle East and Africa region. The HONOR Dubai Hub comes as part of HONOR’s unwavering commitment to foster new and better ways to build an efficient, agile, and low-cost supply chain with its partners.
In response to the remarkable growth and as the volume and complexity of the business increases. Dubai Hub aims to become a multi-functional integrated warehouse to support multi-scene delivery of finished products, spare parts, e-commerce, retail and value-added services, providing customers with the ultimate delivery experience.
The UAE is a thriving center for technology, launching Honor Dubai Hub marks the gradual recovery of Honor’s supply capacity in MEA. As an international technology business, supported by strong investor appetite, the launch of Honor Dubai HUB is another proof of Honor’s long-term commitment to provide personalized, world-class products to Middle East customer base.
Despite the turbulence in the global economy, the Middle East telecoms market continued its rapid growth. Similarly, the pool of tech talent in the Middle East is growing very rapidly means HONOR can really accelerate their growth through expansion in MEA region and reach even more customers. The launch is designed around the needs of regional users and helps HONOR easily approach new categories of users who are actively seeking out innovative and competitive smart terminal products to successfully scale their businesses.