With the Covid-19 global epidemic, the world is shifting very rapidly and organisations are looking at new ways to build their brands and connections.
Whilst business owners are searching for means of commercial sustainability, consumers are sending a very strong message about their expectations.
A recent Consumer Index Report by Ernst & Young reports that 26% of consumers surveyed prefer brands and products they trust to be safe and minimize unnecessary risks.
Twenty one percent of Baby Boomers say buying from brands that share their values and ideologies is important. With Generation Xers, this number rises to 50%. And with the millennial generation, 62% of those surveyed believe buying from companies that support their own political and social beliefs is important. This statistic was unveiled by 5W Public Relations’ 2020 Consumer Culture Report.
Clearly a brand must demonstrate its commitment to the community and gain the trust of its audiences…