Rolls-Royce Motor Cars Middle East & Africa has announced the appointment of Al Uroush Automotive Limited as an official dealer to be based in Iraq. The showroom is expected to open in early 2026 and will be named Rolls-Royce Motor Cars Iraq. It will be fully designed in Rolls-Royce’s new visual identity, so that clients can be welcomed to experience the brand in a contemporary, modern space which also incorporates cutting-edge digital technology.
Clients can soon visit a temporary facility offering the Rolls-Royce model portfolio, explore accessories, and have access to ownership services.
“Establishing Rolls-Royce’s presence in Iraq for the first time is a significant milestone; Iraq is seeing increasing demand for luxury goods, and we are proud to be a part of that journey. Our investment here will bring unparalleled craftsmanship and Bespoke capabilities to a discerning clientele, as we introduce the Home of Rolls-Royce in a space that embodies the spirit of Rolls-Royce, reaffirming our position as a true House of Luxury.”
James Crichton, Regional Director of Rolls-Royce Motor Cars Middle East & Africa
“Iraq is a country with rich heritage, evolving aspirations and a growing appetite for luxury, a fitting place for an iconic brand with a deep heritage of its own like Rolls-Royce. We are honoured to be the authorised dealer for Rolls-Royce Motor Cars where we aim to embody the brand values underpinned by exceptional craftsmanship and an exceptional client experience. We look forward to welcoming clients and offering them closer access to the unique world of Rolls-Royce Motor Cars with its highly personalised Bespoke luxury experiences and unique, handcrafted products.”
Dr. Sabah A. L. Salem, CEO of Al Uroush Automotive Limited
