SAFQAT – UAE’s upcoming online B2B marketplace aims to bridge gaps in the F&B industry

Aiming to make wholesale buying convenient, secure, and transparent, SAFQAT- an online B2B marketplace- will soon debut in the UAE market. Replacing traditional one-on-one interactions, SAFQAT provides a streamlined one-to-many model that reinforces the supplier-buyer connection.

The platform aims for suppliers to reach restaurants, caterers, supermarkets, and grocery stores with a simple click making this platform a one-for-all business solution. With a quick registration process, SAFQAT provides market access to 2000+ active buyers and enables suppliers to access potential buyers worldwide. Unlike similar platforms in the region, SAFQAT stands different by offering commission-free transactions for both buyers and sellers. SAFQAT will also allow members to try and test the products before their final purchase orders, thereby mimicking the advantage of a conventional purchase process.

Khaled AlShanqiti, F&B Entrepreneur, CEO and Co-founder of SAFQAT, said, “Being in the F&B market for several years, we have observed numerous issues that buyers and suppliers face on a day-to-day basis when it comes to supply-chain management. In addition to competitive prices, buyers struggle with finding reliable and trusted suppliers, alternative options, and sourcing new products in the market. As a result, we realised a genuine need for a platform to connect the F&B businesses, and hence the idea for SAFQAT was born two years ago.”

“Those in the F&B market know its volatility as some product costs become higher or even suddenly available. Therefore, we aim to provide a quick, transparent, fully digitised buying and selling experience to ensure optimal supply-chain management in good and bad times,” he added.

The platform uses best-in-class technology, which ensures reliable communication between partners. With round-the-clock support, transparent order tracking, and AI-driven logistics to innovate financing, SAFQAT will be a hub of F&B suppliers open for 365 days 24/7 for potential buyers. The registration process is simple and can be done by clicking on the website