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  • Brand calm in chaos: Why emotional intelligence is the new marketing strategy April 19, 2026

Tag: icebreaker activity

Training Tip: The Icebreaker Activity

BUSINESS DEVELOPMENT, CASE STUDIES, TOPICS February 10, 2024April 5, 2024 Eva Khan 4 Comments

When leading a group training session, what do you do to break the ice at the beginning of the day to get participants actively involved and in the right frame of mind for learning? Tip 1: On the first day make sure your icebreaker activity involves self-introductions. A great question to ask is: Share a […]

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Brand calm in chaos: Why emotional intelligence is the new marketing strategy

April 19, 2026 Dr David Brown

In an era of uncertainty, volatility and rapid change, the most dominant brands of the Gulf Region no longer shout the loudest, but listen the closest. Across the Middle East, where digital acceleration and economic transformation intersect with cultural tradition, a new marketing paradigm is emerging grounded in emotional intelligence, empathy and a deep concern […]

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