Digital transformation is no longer a new term anymore, but it is an essential ongoing discussion for all organizations. It is a beacon of hope for all businesses preparing for a future-focused, agile, and innovative workplace. And the speed with which organizations are now pushing for post-pandemic digital transformation is unprecedented.
The pandemic has accelerated the need for digital transformation. And this is due not only to the proliferation of remote home offices around the world but also to the growing demand for hybrid workplaces, technology-led business processes, AI and machine learning-led automation, and the exponential growth of big data.
Understanding Digital Transformation
In layman’s terms, digital transformation is more about using technology to change an existing market business or start a new one.
Companies like The NineHertz started to establish digitization at this point to provide more value to their clients. Digital transformation is much more accessible through these stages, especially in effectiveness and efficiency. As a result, the concept is not only about utilizing technology but also about existing optimization.
Rapid advancements in digital infrastructure due to globalization and interconnectedness have prompted the Middle East and North Africa (MENA) to incorporate digitization across the business, government, and private settings.
In the future, digital transformation will continue to evolve and cover a variety of existing aspects, but the technologies that are currently in demand by the public are the Internet of Things, Blockchain, NFT, Cryptocurrency, Cloud, and Big Data.
The NineHertz has been working on digital transformation projects in MENA regions(UAE, Saudi Arabia, Oman, and Qatar) to develop NFT marketplace, AR & VR, Blockchain, NFT, and Metaverse apps. The NineHertz has achieved a new era in digital transformation with its services and development strategies.
Since 2014, the MENA digital transformation market has grown at an astounding rate, and it is expected to continue on this path, reaching a value of US$ 3.3 billion by the end of 2022. The market has been driven by rising demand for improved customer experience across multiple levels of customer interaction, increased transparency in organizational processes across business entities, and the proliferation of e-government and innovative city initiatives. Digitization has dramatically aided in improving management decisions and expanding organizational reach. Several prominent business entities in the MENA region have successfully leveraged digital integration to improve customer understanding and promote top-tier growth.
The growing demand for digital transformation solutions in the MENA region has been bolstered by real-time analytics and the consolidation of commerce, marketing, and sales onto a single platform. Furthermore, the COVID-19 pandemic has added fuel to the fire, as evidenced by rising digital transaction volumes, particularly in the banking, financial services, and insurance (BFSI) domain, and rising demand for video-on-demand services. Work-from-home arrangements initiated by business organizations have increased in videoconferencing, virtual school and college classes, and online transactions over the last 3-4 months, significantly increasing demand for better internet access in the region.
“Enabling smart technology such as IoT, AR, VR, and Metaverse to achieve organizational flexibility and mobility has accelerated digital transformation across professional settings. These technological advances are causing a surge in business models and value chains. To ensure healthy growth, businesses must continue to invest in digital transformation and integration and increase revenue pools,” concludes Hemendra Singh, Director and Co-Founder of The NineHertz.
He even highlighted that businesses looking to enter into the new era of digital transformation, the NineHertz can help their business digitally advance.
The NineHertz, a leading IT Consulting Company on a mission to empower businesses with cutting-edge technology to thrive in the digital era. By prioritizing innovation, The NineHertz has adapted the development of high-quality, AI-enabled, innovative, and robust software solutions for rapid business transformation.