The ROI of Referrals

Does your company do some sort of digital advertising? It’s like magic, right?

Ad targeting has become so specific that you can search out and show up in front of your ideal customer in any corner of the globe.

But what happens when you stop putting money into your lead generation machine?

Or, what happens if and when these lead generation platforms start to add restrictions, like Facebook has recently? What’s your plan if that stream of business dries up?

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